Television has always been social, but the rise in social media platforms allows cable and television networks to engage audiences before, during and after episodes air.
With fervent “Game of Thrones” fans’ excitement over the start of the third season, HBO has released a new website to keep fans talking about the show, even when they’re not watching. Now “Game of Thrones” fans don’t have to pick House of Stark or House of Lannister; they can make their own houses and sigils with the “Join the Realm” site.
Created with the help of Definition 6, the site lets you easily create and share your own house name, saying and emblem. You can choose from a large selection of icons, colors, patterns, frames and backgrounds to fully personalize your family coat of arms. The site is mobile-optimized and will also resize your design in the correct specs for a Facebook cover photo, profile pic, Twitter image, Pinterest, Instagram and other formats.
“When you have a show like ‘Game of Thrones’ that has such a detailed world, viewers want to get as close to that world as possible,” said Sabrina Calouri, vp of social media and performance marketing at HBO. Calouri explained that HBO spent a lot of time debating what icons to include and making sure that the site gave users enough options.
The site was designed with the show’s international fanbase in mind, so it is available in 24 languages. According to HBO, over 650,000 sigils have been created so far, and the site has gotten visitors from nearly 200 countries. Fans clearly are enjoying it because the average time spent on the site is 11 minutes, and 30 percent of users come back a second time.
Check out Digiday’s sigil below.
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.
What these latest consumer affinity trends tell us about marketing in 2023
Video views could guide marketers on where consumers will shop after watching content on social networks.
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
For the holiday season, Sam's Club has teamed up with Kevin Hart to help launch its ad featuring a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.