for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
The Cannes Lions may have significantly cut prices for delegate badges by as much as 900 euros this year, but on the French Riviera during the festival it’ll still cost you about 17 euros for a café au lait and a croissant.
We asked multiple Cannes attendees across media and marketing to break down what it really costs to attend the festival.
More in Marketing
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.