7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Corona teams with bloggers for beer-inspired outfit ideas

What’s the perfect outfit to wear while sipping a low-cal Mexican pale lager? Corona Light is enlisting the help of Gilt Groupe to figure it out.

The online flash sale site is showing fashion influencers on its website and Instagram with “Light Looks” curated by the fashion bloggers — including menswear writers Talun Zeitoun and Ryan Clark, as well as Alyssa Lenore and Lauren Gould, founders of Styled & Smitten and The Marcy Shop, respectively. The selected individuals each represent a different “style,” from “Rooftop Happy Hour” to “Backyard Soiree,” and are sharing the looks across their social media followings of upwards of 50,000 Instagram followers. Shoppers and Corona Light fans can also enter to win a $200 shopping credit to Gilt by submitting their own Corona-inspired looks. Read the rest of this story at Glossy.co.

 

More in Marketing

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

The platform has shared a plethora of incentives, to motivate sellers to spend more money.

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

Marketing services companies are rushing to answer clients’ zero-click queries. The jury’s out on whether clients will pay for those answers, however.

Influencer partnerships expand, though unevenly across the creator economy 

The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.