What’s the perfect outfit to wear while sipping a low-cal Mexican pale lager? Corona Light is enlisting the help of Gilt Groupe to figure it out.
The online flash sale site is showing fashion influencers on its website and Instagram with “Light Looks” curated by the fashion bloggers — including menswear writers Talun Zeitoun and Ryan Clark, as well as Alyssa Lenore and Lauren Gould, founders of Styled & Smitten and The Marcy Shop, respectively. The selected individuals each represent a different “style,” from “Rooftop Happy Hour” to “Backyard Soiree,” and are sharing the looks across their social media followings of upwards of 50,000 Instagram followers. Shoppers and Corona Light fans can also enter to win a $200 shopping credit to Gilt by submitting their own Corona-inspired looks. Read the rest of this story at Glossy.co.
More in Marketing
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
OpenAI moves to automate ad creative
OpenAI wants to automate the last thing advertisers still do themselves.
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
What happens on the Croisette apparently happens to everyone.