Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
What’s the perfect outfit to wear while sipping a low-cal Mexican pale lager? Corona Light is enlisting the help of Gilt Groupe to figure it out.
The online flash sale site is showing fashion influencers on its website and Instagram with “Light Looks” curated by the fashion bloggers — including menswear writers Talun Zeitoun and Ryan Clark, as well as Alyssa Lenore and Lauren Gould, founders of Styled & Smitten and The Marcy Shop, respectively. The selected individuals each represent a different “style,” from “Rooftop Happy Hour” to “Backyard Soiree,” and are sharing the looks across their social media followings of upwards of 50,000 Instagram followers. Shoppers and Corona Light fans can also enter to win a $200 shopping credit to Gilt by submitting their own Corona-inspired looks. Read the rest of this story at Glossy.co.
More in Marketing
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.
TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.