Join us Sept. 14-16 in Miami to connect with top publishing leaders
Confessions of a finance PR: Finance companies are led by people who aren’t tech savvy and will never be
This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series →
It’s hard to tell what really goes on inside a bank. Contrary to what they would have you believe — that they’re breaking down silos and collaborating more externally — they’re still staunch guardians of their IP.
That’s where the PR comes in: If they’re to be believed, banks are hiring digital and tech talent and moving them all into the C-suite, they’re investing in startups, partnering with startups, testing new technologies, thinking about blockchains, opening APIs to third party financial firms, opening innovation labs.
In this installment of Confessions, in which we trade anonymity in exchange for honesty, we spoke with a PR professional whose agency handles communications for some of the largest and most recognizable financial services brands.
More in Marketing
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
Target plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.