Last chance to save on Digiday Publishing Summit passes is February 9
Confessions of a finance PR: Finance companies are led by people who aren’t tech savvy and will never be
This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series →
It’s hard to tell what really goes on inside a bank. Contrary to what they would have you believe — that they’re breaking down silos and collaborating more externally — they’re still staunch guardians of their IP.
That’s where the PR comes in: If they’re to be believed, banks are hiring digital and tech talent and moving them all into the C-suite, they’re investing in startups, partnering with startups, testing new technologies, thinking about blockchains, opening APIs to third party financial firms, opening innovation labs.
In this installment of Confessions, in which we trade anonymity in exchange for honesty, we spoke with a PR professional whose agency handles communications for some of the largest and most recognizable financial services brands.
More in Marketing
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.