Confessions of a finance PR: Finance companies are led by people who aren’t tech savvy and will never be
This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series →
It’s hard to tell what really goes on inside a bank. Contrary to what they would have you believe — that they’re breaking down silos and collaborating more externally — they’re still staunch guardians of their IP.
That’s where the PR comes in: If they’re to be believed, banks are hiring digital and tech talent and moving them all into the C-suite, they’re investing in startups, partnering with startups, testing new technologies, thinking about blockchains, opening APIs to third party financial firms, opening innovation labs.
In this installment of Confessions, in which we trade anonymity in exchange for honesty, we spoke with a PR professional whose agency handles communications for some of the largest and most recognizable financial services brands.
More in Marketing
S4 Capital trades billable hours for outputs as AI redraws agency economics
Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.
Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.