The life of a fashion entrepreneur is not an easy one: Retail startups are a risky category for VCs, who prefer to invest in scalable, high-growth industries. But being a female entrepreneur is even harder. VCs tend to be overwhelmingly male, uninformed about the business — and patronizing.
In this edition of Confessions, we chat with a female startup founder who has been through the investor round to ask what it’s really like.
Why did you start your company?
It was an industry I cared about. At the time, I was working with a lot of men. I talked to other people around me who had made it work, and they were men, because people who had managed to have successful startups were men. Read the rest of this story on Glossy.co.
More in Marketing
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.