Join us Sept. 14-16 in Miami to connect with top publishing leaders
The life of a fashion entrepreneur is not an easy one: Retail startups are a risky category for VCs, who prefer to invest in scalable, high-growth industries. But being a female entrepreneur is even harder. VCs tend to be overwhelmingly male, uninformed about the business — and patronizing.
In this edition of Confessions, we chat with a female startup founder who has been through the investor round to ask what it’s really like.
Why did you start your company?
It was an industry I cared about. At the time, I was working with a lot of men. I talked to other people around me who had made it work, and they were men, because people who had managed to have successful startups were men. Read the rest of this story on Glossy.co.
More in Marketing
Anthropologie is launching Nike as sneaker shoppers increase nearly 30%
The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.