Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The life of a fashion entrepreneur is not an easy one: Retail startups are a risky category for VCs, who prefer to invest in scalable, high-growth industries. But being a female entrepreneur is even harder. VCs tend to be overwhelmingly male, uninformed about the business — and patronizing.
In this edition of Confessions, we chat with a female startup founder who has been through the investor round to ask what it’s really like.
Why did you start your company?
It was an industry I cared about. At the time, I was working with a lot of men. I talked to other people around me who had made it work, and they were men, because people who had managed to have successful startups were men. Read the rest of this story on Glossy.co.
More in Marketing
Ogilvy and CAA launch partnership to clone celebrity talent for AI ads
Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.
How performance metrics are rewriting creator rate cards
Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.
ChatGPT is about to show brands their mention count
The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.