Have you ever thought you’d be a good model if only you were given the chance? An app called “1 Minute Model,” from Los Angeles-based fragrance startup Commodity, is here to help you get in touch with your inner Kate Moss.
With the app, Commodity is looking to challenge the way the fragrance industry doles out scents. With a business model reminiscent to Warby Parker, Commodity mails fragrance “tester kits” to men and women in their early 20s to mid-30s to try at home, rather than offering free sprays in department stores.
To use the app, which pokes fun at traditional perfume print ads, users can paste their own face on the body of the scantily clad male or female model of their choice. Users can also name their own scent, or generate a random one, like “Liquid Ice” or “Glisten.” Once you’ve customized how the ad looks, you can then push it out on your social channels so that your friends can laugh at the model body they know you don’t have.
“It was more about demonstrating the personal spirit of the brand — we wanted to veer away from celebrity-driven ads,” said Sasha Lee, a marketing coordinator for Commodity.
“The whole reason we started Commodity was that you could try the fragrance at home instead of the whole rushed ‘in-store experience,'” said Commodity co-founder and CMO Kylo Turner. “It’s more about finding what you like yourself, rather than fitting the persona you see in an ad.” And also, apparently, what your face looks like on a glistening perfect body of the opposite sex.
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
Why a feminine wellness brand is prioritizing its organic social media strategy
With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand remains bullish on its organic social media strategy.
Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z
Bare Zero Proof wants to tap into younger consumers interest in non-alcoholic alternatives as sober culture has become more common.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
WTF is the difference between in-stream and out-stream video ads?
In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.