Missed Mother’s Day? Lucky for them CokeZero was there to help.
The soda brand offered to help those who needed a last-minute Mother’s Day gift via Twitter. People could tweet their excuses for forgetting Mother’s Day @cokezero using the hashtag #motherpieces for a chance to get a framed painted portrait of themselves sent to their mothers.
It’s a pretty fun idea. The portraits are on par with George W. Bush’s painting skill level, to give you an idea. What mother doesn’t want a painted picture of their ungrateful pride and joy who can’t even remember Mother’s Day? CokeZero isn’t the first brand to help out people who can’t remember special holidays. Heineken helped lazy dudes get last-minute Valentine’s day dinner reservations this past February.
Check out the #motherpieces portraits here.
More in Marketing
Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube.
Brands are cautious about Google and Meta’s generative AI holiday ad push
Major advertising platforms are pushing marketers to use generative AI to make holiday ads. But agencies and brands are still cautious about integrating such technology into their playbook.
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024.