A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.
It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”
Tide missed out on this all-too-real time opportunity.
While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.
-
Myth buster: Misconceptions about the relationship between gamers and brands
With activity in the space ramping up, brands that are leery of getting involved in gaming could be leaving money on the table.
-
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football Sunday.
-
Member ExclusiveProgrammatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms
The search for post-cookie solutions rumbled on at Digiday's Programmatic Marketing Summit.
-
SponsoredHow advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges
On top of the impending cookie deprecation, Apple’s recent iOS 15 changes are causing concern for many advertisers by affecting pixels, IP addresses and email addresses. While these upcoming changes may be concerning for many, shifting mindsets and getting away from a binary way of thinking with solutions being 100% contextual or 100% universal IDs […]
-
‘Recognizing the differences between us’: Confessions of a communications professional on lagging intersectionality
As DE&I conversations continue throughout corporate America, a communications professional who identifies as LGBTQ says intersectionality needs to play a bigger role.
-
Member ExclusiveDigiday+ Research: Vaccination requirements rare among publishers, agencies
The industries' professionals are also far more likely than average to be vaccinated.
