Citi FinTech CEO Yolande Piazza: We’re not too big to change

Bankers like to say their organizations are actually technology companies with a banking license. At the end of the day, they’ve still got that large bank feel, but Citi’s fintech unit is dedicated to making its workplace feel like a startup.

Yolande Piazza has been at Citi for almost 30 years. Earlier this month, she was named chief executive officer of Citi FinTech, after acting as interim chief for seven months and serving as its chief operating officer before that.

Since Citi FinTech launched in 2015 it has been focusing on creating mobile-first banking experiences for its customers. In December it launched its first product, a mobile-first banking experience for its Citigold customers that also includes wealth management services. A month before that it opened many of its application programming interfaces to third-party developers through its API Developer Hub.

https://digiday.com/?p=228445

More in Marketing

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand

The soda-maker says it can translate cultural relevance into sales volume.

‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives

Vodafone is working with Adform in its search for alternatives to third-party cookies.