Citi FinTech CEO Yolande Piazza: We’re not too big to change

Bankers like to say their organizations are actually technology companies with a banking license. At the end of the day, they’ve still got that large bank feel, but Citi’s fintech unit is dedicated to making its workplace feel like a startup.

Yolande Piazza has been at Citi for almost 30 years. Earlier this month, she was named chief executive officer of Citi FinTech, after acting as interim chief for seven months and serving as its chief operating officer before that.

Since Citi FinTech launched in 2015 it has been focusing on creating mobile-first banking experiences for its customers. In December it launched its first product, a mobile-first banking experience for its Citigold customers that also includes wealth management services. A month before that it opened many of its application programming interfaces to third-party developers through its API Developer Hub.

https://digiday.com/?p=228445

More in Marketing

WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.

Here’s how some esports orgs are positioning themselves to withstand esports winter

Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

Marketers are considering the space more this year, according to agency execs,  with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.