Chick-fil-A’s campaign asking people to ditch their phones gets favorable response
Chick-fil-A is doing the unthinkable and telling people to put down their phones.
The crispy chicken chain is installing “Cell Phone Coop” plastic boxes on tables in 150 of its stores, encouraging people to put down their phones and actually talk to each other. In exchange, Chick-fil-A is offering free ice cream to those that can go tech-free for the duration.
The promotion launched last month and the company said it’s being expanded to hundreds of more stores based on the positive reception.
Brad Williams, the Chick-fil-A store operator that came up with the idea, told ABC News that the no-cellphone zones are encouraging more “conversation and chatter” within his stores across the south. “It’s hard to sit with your family and not do the challenge now,” he said.
Online, the promotion has also been received favorably with people tweeting pictures of the boxes. It’s also a much-needed social media success story for the company, which has been battered over the past few years for its conservative leanings.
— René D. Robichaud (@ReneDRobichaud) March 2, 2016
— Dwayne Watts (@SportsLawDude) March 2, 2016
Chick-fil-A isn’t the first brand to think of asking people to ditch their phones. Verizon suggested the idea to its customers last Thanksgiving. Applebee’s mulled a similar idea two years ago but scrapped it.
‘There isn’t a talent pipeline problem’: Confessions of a black advertising exec
In this edition of our Confessions series, in which we exchange anonymity for candor, we hear from a black media buyer who believes brands need to do more to support for Black Lives Matter and that agencies still haven't truly changed their hiring policies.
Member ExclusiveDigiday Research: Over half of brands say they handle marketing ‘mostly’ with internal resources
Digiday’s quarterly benchmarking survey found that about 83% of marketers are managing their marketing either mostly in-house or completely in-house. That's up from the 55% of marketers six months ago who said the same.
Member Exclusive‘Our job is to sell’: Marketers, moving past coronavirus response, return to selling products
Marketers need to get back to the job at hand: Keeping the squeaky wheels of capitalism turning.
SponsoredVideo advertisers are turning to format innovation to push beyond interruptive experiences
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
‘We lose track of time’: How agencies are helping employees with mental health issues now
Agencies across the country are finding ways to help employees manage their mental health needs now due to the coronavirus pandemic.
The Bundesliga offers sponsors and broadcasters a sanitized glimpse as to how sports will restart
Viewing figures for Germany's top soccer league have soared. The league, clubs and sponsors are adapting with more digital marketing and interactive in-game features.