Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Welcome to an ever-expanding club, Chick-fil-A.
The chicken chain is the latest brand to swat at Beyoncé’s collective of fans, known as the Beyhive, and end up getting stung. Fans aren’t thrilled with signs in front of several Chick-fil-A locations reading “Lemonade fresher than Beyoncé’s,” a reference to her latest album.
I can’t lie, @ChickfilA‘s lemonade is GOOD AF!!! The BEYHIVE is so petty. pic.twitter.com/yjRLqgzMT3
— »warvin wosby« (@snorlax_08) May 17, 2016
In another instance that’s being shared on Twitter and Instagram, a Chick-fil-A sign reads “Sorry Beyoncé, our lemonade is better.”
The Beyhive is not taking this sitting down. Similar to its tactics with Lululemon, designer Rachel Roy and Red Lobster, fans are tweeting and leaving lemons and bee emojis on Chick-fil-A’s social media accounts.
Let’s give #ChickFilA a B for effort in that failed attempt to use Beyoncé to market their lemonade
— Bumble Branding (@AlyssaBigbee) May 17, 2016
Chick fil a thinks their lemonade is better than Beyonce’s and they ain’t even open on Sunday’s/p>— dulce de lex (@alxczs) May 17, 2016
I never heard of @ChickfilA until they said, the have better lemonade than the queen herself @Beyonce. Pffft yea right with ya pulpy self👋🖕👏
— Queens (@Queens_utility) May 19, 2016

Chick-fil-A said in a statement it didn’t mean to offend. “Some of our local restaurants were simply having fun promoting one of our signature menu offerings. We have the utmost respect for Beyonce and the ‘Beyhive’ faithful!,” said a company spokesman.
More in Marketing
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.