Join us Sept. 14-16 in Miami to connect with top publishing leaders
Welcome to an ever-expanding club, Chick-fil-A.
The chicken chain is the latest brand to swat at Beyoncé’s collective of fans, known as the Beyhive, and end up getting stung. Fans aren’t thrilled with signs in front of several Chick-fil-A locations reading “Lemonade fresher than Beyoncé’s,” a reference to her latest album.
I can’t lie, @ChickfilA‘s lemonade is GOOD AF!!! The BEYHIVE is so petty. pic.twitter.com/yjRLqgzMT3
— »warvin wosby« (@snorlax_08) May 17, 2016
In another instance that’s being shared on Twitter and Instagram, a Chick-fil-A sign reads “Sorry Beyoncé, our lemonade is better.”
The Beyhive is not taking this sitting down. Similar to its tactics with Lululemon, designer Rachel Roy and Red Lobster, fans are tweeting and leaving lemons and bee emojis on Chick-fil-A’s social media accounts.
Let’s give #ChickFilA a B for effort in that failed attempt to use Beyoncé to market their lemonade
— Bumble Branding (@AlyssaBigbee) May 17, 2016
Chick fil a thinks their lemonade is better than Beyonce’s and they ain’t even open on Sunday’s/p>— dulce de lex (@alxczs) May 17, 2016
I never heard of @ChickfilA until they said, the have better lemonade than the queen herself @Beyonce. Pffft yea right with ya pulpy self👋🖕👏
— Queens (@Queens_utility) May 19, 2016

Chick-fil-A said in a statement it didn’t mean to offend. “Some of our local restaurants were simply having fun promoting one of our signature menu offerings. We have the utmost respect for Beyonce and the ‘Beyhive’ faithful!,” said a company spokesman.
More in Marketing
Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
The FTC’s Amazon charges presage Google’s second antitrust let-off in a year, while The Trade Desk sheds hundreds.
Anthropologie is launching Nike as sneaker shoppers increase nearly 30%
The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.