Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Perfume commercials are typically cheesy affairs: dramatic lighting, longing stares, whispering, breathy narratives, sultry women strutting around and their chiseled male counterparts similarly strutting and posing. Chanel’s latest perfume Web video — I’m sure the agency calls it a “film” — keeps up the tradition.
The spot features hunky Brad Pitt, shot in black and white, delivering a serious, vague, nonsensical monologue that leads up to “Chanel No. 5. Inevitable.” Hmm. And it’s only part one, so there is more to come. I’m surprised that they didn’t use Brad Pitt for something more interesting. Chanel’s other perfume commercials have been more like short films that actually have storylines — yes, dramatic and cheesy ones, but at least they made sense and were shot beautifully and were visually exciting thanks to the use of luxurious Chanel costuming, like the Cinderella-esque one with Nicole Kidman. This one with Brad is just kind of blah.
Update: Part two is now available, and it’s not any better, or much different, from part one. Sigh.
More in Marketing
‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.
Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead
Gary Vaynerchuk has a new favorite meeting.
As it ramps up push to fund AI bets, Meta makes a new play for agencies
Even in the age of Advantage+, Meta needs agencies.