Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Perfume commercials are typically cheesy affairs: dramatic lighting, longing stares, whispering, breathy narratives, sultry women strutting around and their chiseled male counterparts similarly strutting and posing. Chanel’s latest perfume Web video — I’m sure the agency calls it a “film” — keeps up the tradition.
The spot features hunky Brad Pitt, shot in black and white, delivering a serious, vague, nonsensical monologue that leads up to “Chanel No. 5. Inevitable.” Hmm. And it’s only part one, so there is more to come. I’m surprised that they didn’t use Brad Pitt for something more interesting. Chanel’s other perfume commercials have been more like short films that actually have storylines — yes, dramatic and cheesy ones, but at least they made sense and were shot beautifully and were visually exciting thanks to the use of luxurious Chanel costuming, like the Cinderella-esque one with Nicole Kidman. This one with Brad is just kind of blah.
Update: Part two is now available, and it’s not any better, or much different, from part one. Sigh.
More in Marketing
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.