Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
In honor of the Cannes beverage of choice, rose, we wanted to put together a list of a few good bottles of the pink stuff; and who better to ask for recommendation than agency execs, who’ve spent countless days and nights sipping away at all different kinds of rose in Cannes.
Darren McColl, chief brand strategy officer, SapientNitro
Given I don’t speak French, when it comes to ordering rose in Cannes, size matters (despite what some people say). My choice is therefore the biggest bottle they sell at the Carlton terrace bar. Waiters care when you buy big bottles, which means your wait time is less. Also, you attract more drinking friends. Isn’t that what it’s all about? What does it taste like? By this stage, rose all tastes the same. Special drinking notes? Don’t drink rose at any other time throughout the year so it still has some allure in France.
Linda Sawyer, CEO, N.A. Deutsch Inc.
The paler the better. One of my go to favorites is literally a mouthful to say and sip: Commanderie de la Bargemone Coteaux d’Aix-en-Provence Rosé. Very pale in color but certainly not lacking in flavor it is both rich and fresh, with a subtle hint of wild strawberries. It’s perfect with a fresh salad, a piece of grilled fish, or for sharing with friends.
Calle Sjoenell, chief creative officer, Ogilvy New York
Chateau Minuty, a young light tinted rose. Bringing out great stories from everyone around the table. Tonight I’ve heard everything from debauchery at agency parties to clients getting busted by the police. All thanks to dear Chateau Minuty.
Shirley Au, president, Huge
As long as it’s pink, I’m cool.
Image via Shutterstock
-
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
-
How the push for anti-‘woke’ advertising could create controversy for brand startups
As some push back on inclusive marketing, startups with more to lose sound off.
-
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
-
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
