The Agency Exec’s Guide to Rose

Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

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In honor of the Cannes beverage of choice, rose, we wanted to put together a list of a few good bottles of the pink stuff; and who better to ask for recommendation than agency execs, who’ve spent countless days and nights sipping away at all different kinds of rose in Cannes.

Darren McColl, chief brand strategy officer, SapientNitro
Given I don’t speak French, when it comes to ordering rose in Cannes, size matters (despite what some people say). My choice is therefore the biggest bottle they sell at the Carlton terrace bar. Waiters care when you buy big bottles, which means your wait time is less. Also, you attract more drinking friends. Isn’t that what it’s all about? What does it taste like? By this stage, rose all tastes the same. Special drinking notes? Don’t drink rose at any other time throughout the year so it still has some allure in France.

Linda Sawyer, CEO, N.A. Deutsch Inc.

The paler the better. One of my go to favorites is literally a mouthful to say and sip: Commanderie de la Bargemone Coteaux d’Aix-en-Provence Rosé. Very pale in color but certainly not lacking in flavor it is both rich and fresh, with a subtle hint of wild strawberries. It’s perfect with a fresh salad, a piece of grilled fish, or for sharing with friends.

Calle Sjoenell, chief creative officer, Ogilvy New York
Chateau Minuty, a young light tinted rose. Bringing out great stories from everyone around the table. Tonight I’ve heard everything from debauchery at agency parties to clients getting busted by the police. All thanks to dear Chateau Minuty.

Shirley Au, president, Huge 
As long as it’s pink, I’m cool.

Image via Shutterstock

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