Join us Sept. 14-18 in Miami to connect with top publishing leaders
Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
This year’s Lions festival is now drawing to a close, and most attendees are looking forward to catching up on some much-needed sleep. Digiday asked agency execs what they’ll take away from their week on the Riviera, besides hangovers. Here’s the view from Winston Binch, chief digital officer at Deutsch LA.
This is my fifth time to Cannes. It is always an enlightening experience, and one I’m thankful to have the privilege of enjoying. There’s no shortage of creative inspiration here: the sights are mind-blowingly awesome, the conversations can be electrifying, and you can do some high-quality recruiting, but I’m ready to get back to work. With all the new emerging tech out there right now, it’s always better to be making than talking about making. Cannes is a brilliant time, and one more people should get to enjoy, but my recommendation is to keep it short and meaningful and to get inspired in quick doses. You’ll also avoid rose overload. The work is the real fun in this business.
Image via Shutterstock
More in Marketing
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.