Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
Cannes is finally upon us, and as usual, agencies have come up with special projects and stunts to add to the buzz around the industry’s favorite festival and awards.
Here are five Cannes-related apps and sites that celebrate this year’s Cannes Lions.
A new, mysterious Web app called Busted (which may or may not be from EVB) lets Cannes attendees capture the debauchery that goes on during the festival. According to the site, the purpose is to “catch the industry with its pants down.” The app lets users add some extra incriminating touches, like a joint or extra bling and blurred body parts.
Deutsch LA is once again helping those with late-night alcohol munchies find food in Cannes. Its Cannes Has Pizza site lets hungry drinkers track special Deutsch LA pizza delivery guys, who will be out and about from Tuesday through Thursday between midnight and 2 a.m. giving away free pizza.
PHD and Cannes Lions
PHD has helped turned the festival into a big, multiplayer game called “Win Cannes.” Festival attendees can use the app to collect points, or “pings” as the app refers to them, by doing things like attending seminars, networking with other attendees, and other Cannes activities. The app tracks pings on a top 10 leaderboard. Each day of this week, the person at the top of the leaderboard will receive a prize. The person to get the most pings on Saturday at noon will be named the ultimate “Win Cannes” winner and will recieve a delegate pass for Cannes Lions Festival 2014.
Droga5 and Spotify
Droga5 helped Spotify celebrate the 60th year of Cannes with a special Spotify playlist campaign called #60Inspirations. Spotify invited 10 creative people from advertising, music and digital media to each share six songs that have inspired them in their work, along with an explanation about why each song is significant to them. You can hear songs chosen by people like Ogilvy’s Shelly Lazarus, Grammy-winning artist John Legend, Arianna Huffington of The Huffington Post, and other big names.
R/GA and Mastercard
R/GA helped Mastercard extend its Priceless Cities program to focus on Cannes this year with an online, crowdsourced guide to Cannes. Cannes attendees can share their Riviera experiences via Twitter and Instagram using the #PricelessCannes hashtag. These hashtagged posts will be used to create the PricelessCannes.com online guide.
Image via Shutterstock
The open programmatic market is in a tough spot
There’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.
Governments around the world are changing their policies to support esports
Governments' interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space.
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.