Advertising Week has grown over the past 11 years to become a juggernaut, at once a celebration of the industry and an overwhelming mix of panels, cocktail parties and aggressive marketing.
And to start it off, we’ve broken down this year’s event into easily digestible statistical factoids. Below is Advertising Week by the numbers, as gleaned from the online and print catalogs.
Days in Advertising Week
Four, meaning Advertising Week is itself falsely advertised. Advertising Four Days does not have the same ring to it, perhaps.
Years in operation
This is Advertising Week’s 11th year in New York City. It was founded in 2004, and expanded last year to the U.K.
More than 95,000 from more than 75 countries.
Free water bottles dispensed
“Tens of thousands,” per Advertising Week.
Sessions about native
Sessions about mobile
Sessions about native advertising and mobile
Sessions about programmatic
Sessions about programmatic and native
Sessions about native, mobile, programmatic and video
One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video
Sessions about women in advertising
Sessions about millennials
Sessions about Baby Boomers
Sessions about “Digital Natives”
One, Jamie Oliver: Engaging a Digital Native Generation
Number of sessions that will potentially explain the nuanced differences between Millennials, Baby Boomers and digital natives
Two, Debunking the Millennial Myth and Forget Millennials – Why 2015 is the Time to Invest in Boomers!
Most chefs on a panel
Three. Mario Batali, Dominique Ansel and Daniel Boulud will all be part of the Tasting Table Talks session.
Age of the youngest panelist
11, a honor held by Internet-famous female Pee Wee football player Sam Gordon.
Panelist with the longest title
Michael Strahan; Co-host, “Live With Kelly and Michael;” Fox NFL Sunday analyst and special co-host for ABC’s “Good Morning America” (20 words)
Panelists with the longest titles who do not hold the NFL sack record
Three tied with 10 words apiece. David Cohen, executive vice president, chief investment officer and president global partner, Universal McCann; Marc DeBevoise, executive vice president and general manager, entertainment, news and sports, CBS Interactive and Belle Frank, executive vice president, global director strategy and applied research, Young & Rubicam.
Speaker with the most original title
Manuel Garcia-Garcia, neuroscience director, Nielson Neuro
Speaker with the most inscrutable title
Three-way tie between David Shing, digital prophet at AOL; Fat Jew, legend at King of Brunch, LLC and Per Håkansson, industry leader creating digital futures at Hyper Island.
Sessions about advertising as “art”
Sessions about advertising as “storytelling”
Session titles that are exclaimed!
Session titles that are exclaimed questions?!
One, Cool or Not Cool?!? The Dynamic Advertising Game Show
Longest session title
A two-way tie between Success Is Not Final, Failure Is Not Fatal. It Is the Courage to Continue That Counts. -Winston Churchill (the Churchill attribution is included in the session title) and Best in class data: How to work with Verizon to improve targeting on your mobile and digital campaigns.
Most people onstage at one time for one session
11 for Thrive with Arianna Huffington
Panels featuring the lead singer of Switchfoot
One, Ketchum Sounds Present: Breaking the Sound Barrier
Number of ads in the print catalog featuring a woman sitting on the toilet
One. Thanks, Adroll.
Sessions about the “future”
Sessions about the “past”
‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold
Mojo Supermarket founder Mo Said left the big agency world and bet on himself.
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Whenever markets are thrown into disarray, there’s usually a flight to quality and scale – the two things premium publishers pride themselves on.
‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have got some thanks to data clean rooms.
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Why a gaming and esports company is launching its own metaverse platform
Although Infinite Reality is a self-described metaverse company, the majority of its properties are situated firmly in the gaming and esports space. By developing a bespoke metaverse platform, the company is betting big on the thesis that the metaverse will arise out of the gaming community.
‘The worst of both worlds’: Confessions of an agency HR exec on the push and pull of returning to the office
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