Millennials, native, storytelling: Advertising Week by the numbers
Advertising Week has grown over the past 11 years to become a juggernaut, at once a celebration of the industry and an overwhelming mix of panels, cocktail parties and aggressive marketing.
And to start it off, we’ve broken down this year’s event into easily digestible statistical factoids. Below is Advertising Week by the numbers, as gleaned from the online and print catalogs.
Days in Advertising Week
Four, meaning Advertising Week is itself falsely advertised. Advertising Four Days does not have the same ring to it, perhaps.
Years in operation
This is Advertising Week’s 11th year in New York City. It was founded in 2004, and expanded last year to the U.K.
More than 95,000 from more than 75 countries.
Free water bottles dispensed
“Tens of thousands,” per Advertising Week.
Sessions about native
Sessions about mobile
Sessions about native advertising and mobile
Sessions about programmatic
Sessions about programmatic and native
Sessions about native, mobile, programmatic and video
One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video
Sessions about women in advertising
Sessions about millennials
Sessions about Baby Boomers
Sessions about “Digital Natives”
One, Jamie Oliver: Engaging a Digital Native Generation
Number of sessions that will potentially explain the nuanced differences between Millennials, Baby Boomers and digital natives
Two, Debunking the Millennial Myth and Forget Millennials – Why 2015 is the Time to Invest in Boomers!
Most chefs on a panel
Three. Mario Batali, Dominique Ansel and Daniel Boulud will all be part of the Tasting Table Talks session.
Age of the youngest panelist
11, a honor held by Internet-famous female Pee Wee football player Sam Gordon.
Panelist with the longest title
Michael Strahan; Co-host, “Live With Kelly and Michael;” Fox NFL Sunday analyst and special co-host for ABC’s “Good Morning America” (20 words)
Panelists with the longest titles who do not hold the NFL sack record
Three tied with 10 words apiece. David Cohen, executive vice president, chief investment officer and president global partner, Universal McCann; Marc DeBevoise, executive vice president and general manager, entertainment, news and sports, CBS Interactive and Belle Frank, executive vice president, global director strategy and applied research, Young & Rubicam.
Speaker with the most original title
Manuel Garcia-Garcia, neuroscience director, Nielson Neuro
Speaker with the most inscrutable title
Three-way tie between David Shing, digital prophet at AOL; Fat Jew, legend at King of Brunch, LLC and Per Håkansson, industry leader creating digital futures at Hyper Island.
Sessions about advertising as “art”
Sessions about advertising as “storytelling”
Session titles that are exclaimed!
Session titles that are exclaimed questions?!
One, Cool or Not Cool?!? The Dynamic Advertising Game Show
Longest session title
A two-way tie between Success Is Not Final, Failure Is Not Fatal. It Is the Courage to Continue That Counts. -Winston Churchill (the Churchill attribution is included in the session title) and Best in class data: How to work with Verizon to improve targeting on your mobile and digital campaigns.
Most people onstage at one time for one session
11 for Thrive with Arianna Huffington
Panels featuring the lead singer of Switchfoot
One, Ketchum Sounds Present: Breaking the Sound Barrier
Number of ads in the print catalog featuring a woman sitting on the toilet
One. Thanks, Adroll.
Sessions about the “future”
Sessions about the “past”
Member ExclusiveDigiday+ Research: The future of agency work is remote(ish)
The share of agency professionals who said they do not want to return to full-time office work has risen by more than 40% this year.
How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding
As esports organizations expand their offerings in search of a cohesive and profitable business model, the acquisition of new companies can help bring in fresh ideas and unique revenue streams.
‘Brands have really taken note of this interest’: How Sanctuary is partnering with brands as Gen Z, millennials seek out astrology content
This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary to create custom branded content -- matching paint colors, spending habits or cookware to specific astrology signs, for example -- that’s then posted on Sanctuary’s Instagram page.
SponsoredMarketing teams are revisiting brand suitability on social media in 2022
Brands and people want to know that social media apps are safe places to connect, free from exposure to harmful content. Brand suitability describes the practice of determining a particular brand’s tolerance of advertising alongside safe but sensitive content. Heading into 2022, brand suitability will continue to be at the forefront of the advertising industry’s […]
Myth buster: Misconceptions about the relationship between gamers and brands
With activity in the space ramping up, brands that are leery of getting involved in gaming could be leaving money on the table.
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football Sunday.