Millennials, native, storytelling: Advertising Week by the numbers

celtra_logo_updated-black-(1)smallThis is an installment in a series exploring Advertising Week. This series is sponsored by Celtra, provider of the first cross-screen HTML5 technology for brand advertising.


Advertising Week has grown over the past 11 years to become a juggernaut, at once a celebration of the industry and an overwhelming mix of panels, cocktail parties and aggressive marketing.

And to start it off, we’ve broken down this year’s event into easily digestible statistical factoids. Below is Advertising Week by the numbers, as gleaned from the online and print catalogs.

Days in Advertising Week
Four, meaning Advertising Week is itself falsely advertised. Advertising Four Days does not have the same ring to it, perhaps.

Years in operation
This is Advertising Week’s 11th year in New York City. It was founded in 2004, and expanded last year to the U.K.

Attendees
More than 95,000 from more than 75 countries.

Sessions
277

Free water bottles dispensed
“Tens of thousands,” per Advertising Week.

Sessions about native
Five

Sessions about mobile
18

Sessions about native advertising and mobile
Two

Sessions about programmatic
16

Sessions about programmatic and native
Two

Sessions about native, mobile, programmatic and video
One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video

mind mapping software

Sessions about women in advertising
Seven

Sessions about millennials
Four

Sessions about Baby Boomers
Two

Sessions about “Digital Natives”
One, Jamie Oliver: Engaging a Digital Native Generation

Number of sessions that will potentially explain the nuanced differences between Millennials, Baby Boomers and digital natives
Two, Debunking the Millennial Myth and Forget Millennials – Why 2015 is the Time to Invest in Boomers!

Speakers/panelists
960

Most chefs on a panel
Three. Mario Batali, Dominique Ansel and Daniel Boulud will all be part of the Tasting Table Talks session.

DJ panelists
Three. DJs A-TRAK, Funkmaster Flex and Kaskade will all be on panels.

Age of the youngest panelist
11, a honor held by Internet-famous female Pee Wee football player Sam Gordon.

Panelist with the longest title
Michael Strahan; Co-host, “Live With Kelly and Michael;” Fox NFL Sunday analyst and special co-host for ABC’s “Good Morning America” (20 words)

Panelists with the longest titles who do not hold the NFL sack record
Three tied with 10 words apiece. David Cohen, executive vice president, chief investment officer and president global partner, Universal McCann; Marc DeBevoise, executive vice president and general manager, entertainment, news and sports, CBS Interactive and Belle Frank, executive vice president, global director strategy and applied research, Young & Rubicam.

Speaker with the most original title
Manuel Garcia-Garcia, neuroscience director, Nielson Neuro

Speaker with the most inscrutable title
Three-way tie between David Shing, digital prophet at AOL; Fat Jew, legend at King of Brunch, LLC and Per Håkansson, industry leader creating digital futures at Hyper Island.

Sessions about advertising as “art”
Five

Sessions about advertising as “storytelling”
Eight

Sessions titles posed as questions
20, including Digiday’s signature game show Are You Calling Me A Liar? hosted by brands editor Shareen Pathak. Don’t miss it!

Session titles that are exclaimed!
Four

Session titles that are exclaimed questions?!
 One, Cool or Not Cool?!? The Dynamic Advertising Game Show

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Longest session title
A two-way tie between Success Is Not Final, Failure Is Not Fatal. It Is the Courage to Continue That Counts. -Winston Churchill (the Churchill attribution is included in the session title) and Best in class data: How to work with Verizon to improve targeting on your mobile and digital campaigns.

Most people onstage at one time for one session
11 for Thrive with Arianna Huffington

Panels featuring the lead singer of Switchfoot
One, Ketchum Sounds Present: Breaking the Sound Barrier

Number of ads in the print catalog featuring a woman sitting on the toilet
One. Thanks, Adroll.

Sessions about the “future”
16

Sessions about the “past”
Zero

https://digiday.com/?p=89728

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