Arguably no banking technology in the last 50 years has been as disruptive as the ATM machine, celebrating its birthday Tuesday.
Banking may look different on the surface, but its core functions look the same. Growth of mobile banking usage is slowing, mobile payments haven’t really taken off, and banks are re-investing in their branches as an important and evolving channel for their evolving customers. Like branches, ATMs are an important point of contact for banks and their customers that aren’t getting phased out because some people are becoming more digital — they’re getting upgrades. Banks want sleeker machines with larger screens and the functionality to perform as an automated teller that does more than dispense cash and take deposits.
“The activities you can do on ATMs and mobile are very similar for those who are super mobile users with super high expectations of how an ATM should behave,” said Jose Resendiz, general manager for global financial services at ATM producer NCR. “For those who are not, it’s the perfect training ground for a financial institution to get their customers comfortable with how they’re interacting and engaging.”
More in Marketing
Some creators say brands are delaying their holiday deals later than ever this year
After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.
Agency new business crunch now permanent, say execs
Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.
How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’
Iowa-based Von Maur considers itself an underdog among department stores. But the retailer says it has unique qualities that are attracting hip brands like Dagne Dover, Ana Luisa and Lulus.