Despite its dreamy backdrop, Cannes Lions is no vacation, so attendees have to think beyond sunglasses and seersucker shorts. After all, when you leave for the day, there’s no telling when you’ll see your suitcase again.
We asked two agency veterans at Huge, global ecd Jason Musante and managing director of media Beth Mach, to share what they pack to outlast a day at the festival, which could include a blustery boat ride, a business meeting, a mile-long trek and a four-hour dinner that starts at midnight. Just watch out for spilled rosé.
Header image via Lafra/Flickr
-
Why a performance marketing firm is asking employees to get out of the office to build company culture
As remote and hybrid work becomes the norm, performance marketing agency Gupta Media is asking staff to spend more time in the field to boost company culture.
-
Member ExclusiveDigiday+ Research: Publishers and ad execs grow cynical of third-party cookie depreciation
There's a growing cynicism among agencies, brands and publishers regarding any progress ever being made toward Google's plan to kill the third-party cookie.
-
Hilton looks to new and emerging customers to re-up enthusiasm for travel
Hilton wants to re-energize people's enthusiasm for travel by offering unique travel experiences. The brand is doing just that with Hilton on the Green -- a pop-up stay right in the middle of the golf course.
-
SponsoredWhat gaming habits reveal about media consumption
Jordan Shlachter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of the biggest winners in the battle for audiences’ attention. While gaming’s exponential growth has been well documented — there are currently nearly 3 billion gamers worldwide spanning a diverse set of demographics, interests […]
-
‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots
Brand safety continues to be one of the more nuanced discussions in online advertising. The same can’t be said for the tech application of it.
-
The Rundown: What you need to know about the FTC’s latest privacy crackdown
Last week the charges of "commercial surveillance" and "lax data security" were leveled against those whose main stock in trade is internet-user information by the Federal Trade Commission.
