Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Despite its dreamy backdrop, Cannes Lions is no vacation, so attendees have to think beyond sunglasses and seersucker shorts. After all, when you leave for the day, there’s no telling when you’ll see your suitcase again.
We asked two agency veterans at Huge, global ecd Jason Musante and managing director of media Beth Mach, to share what they pack to outlast a day at the festival, which could include a blustery boat ride, a business meeting, a mile-long trek and a four-hour dinner that starts at midnight. Just watch out for spilled rosé.
Header image via Lafra/Flickr
More in Marketing
What does the Omnicom-IPG deal mean for marketing pitches and reviews?
Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.
AdTechChat organizers manage grievances amid fallout of controversial Xmas party
Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.
X tries to win back advertisers with self-reported video stats
Is X’s big bet on video real growth or just a number’s game?