Destination Canada — Canada’s tourism board — has capitalized on reactions to the Donald Trump presidency with a timely banner ad buy on the New York Times website Monday.
The ad says “It’s all found in Canada,” and it appears right above headlines about Trump appointing GOP chairman Reince Priebus as chief of staff and Breitbart leader Steve Bannon as campaign chairman.
It’s a timely ad for the company — plenty of Americans have publicly expressed their intention to move to Canada to avoid a Trump presidency. On Election Night last week, the Canadian immigration site temporarily went down.
A spokesperson for The New York Times claims that the placement wasn’t intentional.
“The Destination Canada ad that ran on the homepage of NYTimes.com on Monday was not timed to the election nor was it related to its outcome,” the spokesperson said.
Still, there are other companies doing the same: Go North Canada, a recruitment site for job seekers in technology, has also been running promoted tweets that appear to be targeted to Americans in the wake of the election. A similar ad was also running on Twitter during the primaries by Waterloo-based ad tech company Sortable.
Clever & timely. Will we start seeing brain drain in US? pic.twitter.com/WjqyBLOjLC
— Ana Milicevic (@aexm) November 14, 2016
A spoof ad offering “election insurance” for Americans looking to move to Canada also went live last week, and Business Insider said that its article on “How to move to Canada and become a Canadian citizen” was briefly its most-read on Tuesday night.
Air Canada is also running tourism ads offering a “test drive” for Canada; and earlier in the year, a local radio host from Cape Breton in Nova Scotia offered Americans the chance to move there in an effort to increase the island’s population. The Washington Post reported that the day after Election Day, the site saw 40,000 visitors in 24 hours.
Canada was named the best travel destination for 2017 by Lonely Planet Monday.
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.