Netflix and Hulu are among the major media companies that are taking a dive into virtual reality.
Oculus announced today at a developers conference that it has signed up a flurry of media companies, including the two streaming services, Lionsgate and Twentieth Century Fox to beam virtual reality programming into people’s eyeballs with its forthcoming headset.
Slashing the headset’s price in half to $99, Samsung is using the Facebook-owned Oculus’s VR technology to sell a headset that will be on sale in the U.S. on Black Friday. The new model, which is 22 percent lighter and reportedly more comfortable, works with Samsung’s current line of smartphones.
But what’s the point of buying it if there’s nothing to watch?
Well, Netflix and Hulu have that solved, and subscribers can watch the service’s full library. But unlike the truly 360-degree experience that Facebook unveiled yesterday, the programs will be broadcasted in 2D in a 3D environment.
For example, if a Hulu subscriber flicks on Seinfeld, they will be “transported on to the blue couch in Jerry’s iconic apartment.” Hulu also said it’s working on its first short film shot for specifically for VR devices.
Here’s what a VR experience looks like for Difficult People:
“Providing viewers with dynamic environments of their choice and themed around their favorite shows provides a whole new level of engagement, which together with our cinematic VR experiences makes Hulu an exciting VR destination,” Hulu’s VP of Device Platforms Julian Eggebrecht said in a release.
Oculus said Vimeo, Twitch and Tivo are also working on similar environments.
Photos via Hulu.
‘As many eyes on the spot’: Moen is targeting millennial homeowners with new ads, innovations as the generation seeks their first homes
The plumbing brand is renewing its marketing to get the attention of millennial homeowners with new TV spots as well as digital and social ads.
Myth buster: Debunking common misconceptions about the metaverse
To learn about the most common misconceptions about the metaverse, Digiday reached out to a group of experts across the gaming, advertising and Web3 sectors.
Q&A: Tim Armstrong on Web3, data and the ‘bundling’ of consumers
AOL's former chief — now the founder and CEO of Flowcode — discusses how the adoption of blockchain tech compares to earlier internet eras.
SponsoredWhat gaming habits reveal about media consumption
Jordan Shlachter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of the biggest winners in the battle for audiences’ attention. While gaming’s exponential growth has been well documented — there are currently nearly 3 billion gamers worldwide spanning a diverse set of demographics, interests […]
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
While Hulu does make social marketing plans for each show, the company keeps tabs on social sentiment -- i.e. what's working and what's not -- and adapts its social strategy accordingly.
Magna research: The do’s and don’ts of native and repurposed advertising on TikTok
Advertisers on TikTok need to follow a few best practices if they're going to succeed on the platform, such as always thinking vertically, and being comfortable with the creator's style they work with.