A Calvin Klein post on Instagram is making people flash — with anger.
Yesterday, the clothing brand posted an upskirt photo of 22-year-old model Klara Kristen in her underwear with the caption “I flash in #mycalvins.”
Comments from the account’s 4.8 million followers poured in blasting the controversial ad for being a “fodder for pedophiles” since the picture makes the model appear underage.
Here’s the ad in question:
“DISGUSTING!!!!!!!! Promoting paedophilia. Get this REVOTING photo depicting a young child’s panties OFF!!!,” a follower wrote on the post, which garnered 1,300 comments (but 43,000 likes). Another person added: “I think this might be the most disgusting and misogynistic advert I’ve ever come across. Those in charge of this should be utterly ashamed.”
Other comments echoed the sentiment. One wrote that the ad promotes “misogyny, disrespect and patriarchal pseudo-paedophillia,” with the author adding, “this brand can do better so there’s no excuse.” Calvin Klein didn’t immediately respond to a request for comment.
The ad is part of Calvin Klein’s bigger campaign, called “Erotica,” for its underwear featuring other female models including Kendall Jenner. In a different picture, Jenner is squeezing a juicy grapefruit, a double entendre for the obvious.
More in Marketing
OpenAI expands ads manager to U.K., adds CPC
Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
A recent 19% lift in LTV points to brands focus on outcome-based media buying.
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]