
Content is the buzzword among brands these days. But figuring out the best content – or what some call “sexy content” – is not that easy. With so many social media platforms to jump on while catching up to new emerging ones, creating the right type of content is an on-going challenge.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked a few of the leaders in content marketing to share their thoughts on their content strategy. Comcast’s John Young advised brands to lean heavy on content that’s free and personalized. Logitech’s Diego Gabathuler said content needs to add value to customer’s lives in order for it to have a deeper impression than just another ad. Watch the video below to see marketers sharing their thoughts on what content means to them.
More in Marketing

Consumer sentiment heading into the holidays is low, but that could mislead marketers
Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital execs say the quiet part out loud: AI is eating the ad industry.

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.