Lock in a year of Digiday+ for 35% less. Ends May 29.
Content is the buzzword among brands these days. But figuring out the best content – or what some call “sexy content” – is not that easy. With so many social media platforms to jump on while catching up to new emerging ones, creating the right type of content is an on-going challenge.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked a few of the leaders in content marketing to share their thoughts on their content strategy. Comcast’s John Young advised brands to lean heavy on content that’s free and personalized. Logitech’s Diego Gabathuler said content needs to add value to customer’s lives in order for it to have a deeper impression than just another ad. Watch the video below to see marketers sharing their thoughts on what content means to them.
More in Marketing
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.