Burger King’s Lesson in 24/7 Marketing

If you haven’t heard already, Burger King’s Twitter account was hacked about an hour ago, and there is some pretty off-brand-message tweeting happening.

The hacker behind it hasn’t been identified yet. According to Gizmodo, it’s not Anonymous or UGNazi. The first hacked tweet says that Burger King was sold to McDonalds. The hacker(s) changed the Burger King Twitter icon to the McDonalds icon and changed the background to McD’s “Fish McBites.” They also changed the Twitter handle name to McDonalds.