Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Burberry wants to get more out of its London Fashion Week show taking what is traditionally a 15-minute-long show and extending it into a weeklong event at London’s Makers House that brings to life the ideas and inspiration behind the collection.
The show, which is the brand’s first straight-to-consumer collection that features men’s and women’s collections together, will include art exhibitions and activities, theatrical performances, as well as a pop-up shop. It’s a move that signals how designers are shifting from a traditional fashion show, and approaching them in more consumer-facing ways. To read the rest of this story, visit Glossy.co.
More in Marketing
The case for and against AI token capping
Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline
The Trade Desk’s Jeff Green hints at potential M&A, while rival DSP Viant buys Waymark.