Burberry wants to get more out of its London Fashion Week show taking what is traditionally a 15-minute-long show and extending it into a weeklong event at London’s Makers House that brings to life the ideas and inspiration behind the collection.
The show, which is the brand’s first straight-to-consumer collection that features men’s and women’s collections together, will include art exhibitions and activities, theatrical performances, as well as a pop-up shop. It’s a move that signals how designers are shifting from a traditional fashion show, and approaching them in more consumer-facing ways. To read the rest of this story, visit Glossy.co.
More in Marketing
WTF are AI agents?
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they’ll put toward influencer marketing.
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
Some marketers are resuming their TikTok campaigns after the app’s shutdown this month, albeit warily, given the app’s unclear future.