Burberry wants to get more out of its London Fashion Week show taking what is traditionally a 15-minute-long show and extending it into a weeklong event at London’s Makers House that brings to life the ideas and inspiration behind the collection.
The show, which is the brand’s first straight-to-consumer collection that features men’s and women’s collections together, will include art exhibitions and activities, theatrical performances, as well as a pop-up shop. It’s a move that signals how designers are shifting from a traditional fashion show, and approaching them in more consumer-facing ways. To read the rest of this story, visit Glossy.co.
More in Marketing
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
TikTok launches MCP server to let AI agents run campaigns
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.