Connect with execs from Axios, The New York Times, Paramount and more.
Burberry wants to get more out of its London Fashion Week show taking what is traditionally a 15-minute-long show and extending it into a weeklong event at London’s Makers House that brings to life the ideas and inspiration behind the collection.
The show, which is the brand’s first straight-to-consumer collection that features men’s and women’s collections together, will include art exhibitions and activities, theatrical performances, as well as a pop-up shop. It’s a move that signals how designers are shifting from a traditional fashion show, and approaching them in more consumer-facing ways. To read the rest of this story, visit Glossy.co.
More in Marketing
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.