Burberry wants to get more out of its London Fashion Week show taking what is traditionally a 15-minute-long show and extending it into a weeklong event at London’s Makers House that brings to life the ideas and inspiration behind the collection.
The show, which is the brand’s first straight-to-consumer collection that features men’s and women’s collections together, will include art exhibitions and activities, theatrical performances, as well as a pop-up shop. It’s a move that signals how designers are shifting from a traditional fashion show, and approaching them in more consumer-facing ways. To read the rest of this story, visit Glossy.co.
More in Marketing
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.
The AI search boom is fueling content budgets before media buys
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.