Budweiser Canada Brings Hockey Right into Your Home

Brands love silly apps. Most of them don’t speak to people’s passions. Sometimes, though, they get it right. Take the Budweiser Red Light from Budweiser Canada and their agency Anomaly.

The special light, which is available for purchase on the Budweiser Canada site, works with your smartphone and your WiFi. Once you download the Budweiser Red Lights App for iPhone or Android and follow some instillation steps, you pick your favorite hockey team, and when that team scores, no matter where the game is, the goal light will go off.

It’s pretty cool to see a brand coming up with new technology that is something fun that their audience would actually like. The Red Light is so popular that it is already sold out. But according to the site, you can preorder your Red Light for the next shipment.


Images via @BudRedLights


More in Marketing

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”

Measuring Success graphic using ruler and coins

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming

In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.

With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost

The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.