The Brooklyn Nets Go Old School

The Brooklyn Nets have come up with a pretty novel form of sponsored content for a good cause.

In this Funny Or Die sponsored video,”The New Nets” features several Nets, including stars Deron Williams and Paul Pierce, sporting 1970s throwbacks like short shorts, Converse Chuck Taylors, and of course, the Afro. It’s a funny spoof piece of sponsored content, but you’ll notice that the entire set up is to get you to click on the “For More Information” link, which lands on the New York Collaborates for Autism homepage. Neat trick, huh?

The video also has a few slides at the end explaining that “The New Nets” is presented by the NYCA, along with Deron Williams’s own Point of Hope foundation for children in need.

So far, the video has garnered more than 120,000 views since being posted on Funny Or Die a few days ago. In that respect, the post seems to be doing its job.

Watch “The New Nets” below:

https://digiday.com/?p=55400

More in Marketing

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.

Inside Red Robin’s comeback plan amid a cookie-less future

As a 54-year-old brand, Red Robin is revamping its digital efforts with a cookie-less future on the horizon.

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?

In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.