Real-Time Marketing Meets Zombie Apocalypse

Brands love tweeting about popular television shows, and last night’s season premiere of The Walking Dead was no exception.

Here are six Zombie-apocalyptic tweets from brands trying to feed off the show’s brains buzz.

 Denny’s
Screen Shot 2013-10-13 at 11.45.13 PM

We shudder to think what kind of meat a zombie would expect in his Moons Over My Hammy.

Chips Ahoy

Screen Shot 2013-10-13 at 11.47.40 PM

They are also delicious dipped in milk.

Hyundai

Screen Shot 2013-10-13 at 11.50.11 PM

Hyundai actually gets a pass for tweeting about the show: the Tucson compact SUV has been prominently featured in The Walking Dead for the last four years.

Cheez-it

Screen Shot 2013-10-13 at 11.52.55 PM

Pretty sure that throwing cheez-its at ravenous, flesh-eating corpses would not help.

 Century 21

Screen Shot 2013-10-13 at 11.54.54 PM

People do this?

Red Vines

Screen Shot 2013-10-13 at 11.56.49 PM

Ugh, make it stop.

Missed opportunity bonus round. We’re really disappointed we never saw this tweet:

“Zombies take their coffee the way they like their people: Ground up and stored in the freezer.”

You can thank us later, Starbucks.

https://digiday.com/?p=52452

More in Marketing

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts

Here’s what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban.

Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker

Most recently, she served as CRO of Unity between 2021 and 2024; prior to Unity, she worked as a vp of advertising for the game publisher Zynga.

Twitch streamers lament likely loss of TikTok as an audience referral engine

As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe had an uplifting effect on their followings on both TikTok and other platforms.