Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

Who owns the creative brief? Brands and creators are renegotiating the relationship

Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’

In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.