The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.
To the replay!
Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.
Stunned. #WorldCup #Brazil2014 pic.twitter.com/CRVF0HesU1
— Visa (@Visa) July 8, 2014
Dunno if that would have been enough.
Somebody give #BRA some wings! #justforkicks
— Red Bull (@redbull) July 8, 2014
DiGiorno goes the pop culture route with a cheap one.
#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW
— DiGiorno Pizza (@DiGiornoPizza) July 8, 2014
Ah, German engineering.
#Gooolf #GER! Where are the vuvuzelas when you need them? #VWGolfGTI https://t.co/OTTKOLHB4g
— Volkswagen USA (@VW) July 8, 2014
And more German engineering.
One goal per cylinder … #GER #GERBRA pic.twitter.com/UoazCEOa3C
— AUDI AG (@Audi_Online) July 8, 2014
Not the wurst we’ve seen, dog. Not the best either.
Well, this is wurst case scenario for Brazil. #BrazilvsGermany
— Tesco (@Tesco) July 8, 2014
Uh-oh, football fight.
TOUCHDOWN #GER!
— Seattle Seahawks (@Seahawks) July 8, 2014
Even the porn people got in on the action.
If I wanted to see a Brazilian gang-bang I would just go on Pornhub. #BrazilvsGermany
— Pornhub Katie (@Pornhub) July 8, 2014
Kudos to this German radio station for not settling for a tweet.
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.