Digiday Publishing Summit

Prices rise tomorrow. Last chance for best rate.

VIEW PASSES

Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

WTF is AI poisoning?

LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.

Agency bosses say the AI gap with clients is only getting wider

The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.