Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

How Ace Hardware built its employee AI assistant

Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

Marketers at Possible adjust to the realities of AI while trying to stay human

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).