Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

Apple finally explains its Safari block, and identity companies are in its sights

As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.

TikTok Search Ads

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.