Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.
To the replay!
Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.
Stunned. #WorldCup #Brazil2014 pic.twitter.com/CRVF0HesU1
— Visa (@Visa) July 8, 2014
Dunno if that would have been enough.
Somebody give #BRA some wings! #justforkicks
— Red Bull (@redbull) July 8, 2014
DiGiorno goes the pop culture route with a cheap one.
#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW
— DiGiorno Pizza (@DiGiornoPizza) July 8, 2014
Ah, German engineering.
#Gooolf #GER! Where are the vuvuzelas when you need them? #VWGolfGTI https://t.co/OTTKOLHB4g
— Volkswagen USA (@VW) July 8, 2014
And more German engineering.
One goal per cylinder … #GER #GERBRA pic.twitter.com/UoazCEOa3C
— AUDI AG (@Audi_Online) July 8, 2014
Not the wurst we’ve seen, dog. Not the best either.
Well, this is wurst case scenario for Brazil. #BrazilvsGermany
— Tesco (@Tesco) July 8, 2014
Uh-oh, football fight.
TOUCHDOWN #GER!
— Seattle Seahawks (@Seahawks) July 8, 2014
Even the porn people got in on the action.
If I wanted to see a Brazilian gang-bang I would just go on Pornhub. #BrazilvsGermany
— Pornhub Katie (@Pornhub) July 8, 2014
Kudos to this German radio station for not settling for a tweet.
More in Marketing
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.