Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves

Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.

Why brands are running to Strava

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.