Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals

OpenAI’s Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic’s refusal to agree to the terms was seen by users as the more trustworthy alternative.

How AI could disrupt retail media’s $38 billion search ad market

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry

The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.