The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.
To the replay!
Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.
Stunned. #WorldCup #Brazil2014 pic.twitter.com/CRVF0HesU1
— Visa (@Visa) July 8, 2014
Dunno if that would have been enough.
Somebody give #BRA some wings! #justforkicks
— Red Bull (@redbull) July 8, 2014
DiGiorno goes the pop culture route with a cheap one.
#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW
— DiGiorno Pizza (@DiGiornoPizza) July 8, 2014
Ah, German engineering.
#Gooolf #GER! Where are the vuvuzelas when you need them? #VWGolfGTI https://t.co/OTTKOLHB4g
— Volkswagen USA (@VW) July 8, 2014
And more German engineering.
One goal per cylinder … #GER #GERBRA pic.twitter.com/UoazCEOa3C
— AUDI AG (@Audi_Online) July 8, 2014
Not the wurst we’ve seen, dog. Not the best either.
Well, this is wurst case scenario for Brazil. #BrazilvsGermany
— Tesco (@Tesco) July 8, 2014
Uh-oh, football fight.
TOUCHDOWN #GER!
— Seattle Seahawks (@Seahawks) July 8, 2014
Even the porn people got in on the action.
If I wanted to see a Brazilian gang-bang I would just go on Pornhub. #BrazilvsGermany
— Pornhub Katie (@Pornhub) July 8, 2014
Kudos to this German radio station for not settling for a tweet.
More in Marketing
Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
Ad Tech Briefing: Apple’s continued interest in ads
A subtle policy update shines a light on how Apple differs from Google.
Five things the World Cup taught marketers about creators
The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.