The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.
To the replay!
Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.
Stunned. #WorldCup #Brazil2014 pic.twitter.com/CRVF0HesU1
— Visa (@Visa) July 8, 2014
Dunno if that would have been enough.
Somebody give #BRA some wings! #justforkicks
— Red Bull (@redbull) July 8, 2014
DiGiorno goes the pop culture route with a cheap one.
#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW
— DiGiorno Pizza (@DiGiornoPizza) July 8, 2014
Ah, German engineering.
#Gooolf #GER! Where are the vuvuzelas when you need them? #VWGolfGTI https://t.co/OTTKOLHB4g
— Volkswagen USA (@VW) July 8, 2014
And more German engineering.
One goal per cylinder … #GER #GERBRA pic.twitter.com/UoazCEOa3C
— AUDI AG (@Audi_Online) July 8, 2014
Not the wurst we’ve seen, dog. Not the best either.
Well, this is wurst case scenario for Brazil. #BrazilvsGermany
— Tesco (@Tesco) July 8, 2014
Uh-oh, football fight.
TOUCHDOWN #GER!
— Seattle Seahawks (@Seahawks) July 8, 2014
Even the porn people got in on the action.
If I wanted to see a Brazilian gang-bang I would just go on Pornhub. #BrazilvsGermany
— Pornhub Katie (@Pornhub) July 8, 2014
Kudos to this German radio station for not settling for a tweet.
More in Marketing
Brands are catching World Cup fever even without official sponsorships
Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.
‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop
The south of France isn’t the only place in June CMOs flock to for creative currency.
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward.