Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.

Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign

Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.

Here are the questions on advertisers’ minds after the DoorDash-Instacart deal

DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.