It looks like brands didn’t make a resolution to stop tweeting dumb stuff in the new year.
Brands usually use holidays as a way to insert themselves into social media conversations. Unfortunately, this usually means really bland and generic tweets or really shameless and nonsensical self-promotional tweets attached to a happy holiday message.
Check out these five examples of New Year-related brand tweets that elicited barely any responses from followers. Brands, maybe just save yourself the boring tweet, and take a break during the holidays.
Applebee’s: Applebee’s went the fill-in-the-blank route. Out of its 65,149 followers, only 13 responded. That’s .02 percent. One young lady resolved to eat more Harry Styles (the boy-band member who is currently dating pop princess Taylor Swift).
Tide: Tide asked it 62,863 followers this silly question about what things they are going to do differently in 2013 when it comes to laundry, of course. Only five people responded with their resolutions. The bad news: That’s only .008 percent response for Tide. The good news: 99-plus percent of Tide’s followers are sane.
Dove: Dove resorted to the shameless RT request. Of its 72,359 followers, only four have retweeted. That’s .006 percent engagement rate. Congrats on making banner ad response rates look awesome.
Toyota: Toyota has 113,696 followers, but only two actually responded to this cheesy vanity plate exercise. That’s .002 percent. To put in perspective, a person has a better chance of being hit by lightning.
Walmart: Walmart went with the generic question tactic, and out of its 306,616 followers, only 10 responded to the question. Way to go getting .003 percent response rate. What’s more embarrassing than a brand tweeting boring questions to get interactions is people actually responding with brand-brown-nosing tweets. Check out the two people who responded that shopping at Walmart was their favorite memory of 2012. Jesus.
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