For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops and chatbots are the season’s hottest tools — they’re driving positive PR and, if they’re lucky, some sales.
So far, Facebook Messenger for retailers, which rolled out in April, has emerged as two types of experiences: a facilitator for a live chat with a concierge or an AI-powered chatbot that’s programmed with predictive suggestions that follow pre-determined prompts.
To read the rest of this story, please visit Glossy.
More in Marketing
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.