Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops and chatbots are the season’s hottest tools — they’re driving positive PR and, if they’re lucky, some sales.
So far, Facebook Messenger for retailers, which rolled out in April, has emerged as two types of experiences: a facilitator for a live chat with a concierge or an AI-powered chatbot that’s programmed with predictive suggestions that follow pre-determined prompts.
To read the rest of this story, please visit Glossy.
More in Marketing
‘The year where the dust settles’: Digiday editors share 2026 predictions
Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.
Virality is no longer just a vibe at MrBeast’s Beast Industries
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
Accenture Song has outgrown the agency business without becoming an agency.