Brands light up Twitter for 4/20
Brands love a good holiday, but some special occasions are still more, well, mainstream than others. For companies to acknowledge 4/20 — alternately known as “National Munchies Day” and “National Pot Enthusiast Day” — while remaining on brand requires a delicate balancing act. It works for Ben & Jerry’s. Less so for, say, Nike. Here, then, are a couple examples of brands ablaze today:
Ben & Jerry’s
The Vermont-based ice-cream company has a history of making stoner-friendly jokes. When Colorado legalized recreational marijuana last year, the company sent out this sly tweet.
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
This year, the company went all out, introducing a new product, the “Brr-ito,” an ice-cream burrito that is designed to cure just about anyone’s munchies. You can even make a “half-baked” version. The brand released this spot, a spoof of Apple’s “1984” ad, to announce the product. Denny’s Considering how clever the Denny’s account can be on a daily basis, this is a pretty sub-par attempt. Punny? Yes. Funny? Not unless you’re smoking something.
fork twenty, scramble eggs everyday — Denny’s (@DennysDiner) April 20, 2015
The restaurant chain’s Twitter account is apparently spending the day listening to its own Pandora station, featuring both established and budding artists.
— Applebee’s (@Applebees) April 20, 2015
Props to the publisher for a fun, non-pushy tweet that references one of Anna Faris’ best movies ever. But bonus points for the follow-up tweet that denied emphatically any reference to today’s date.
This just means that I’m looking for @annakfaris today, because I love her and would love to run into her. This isn’t a 4/20 Tweet.
— refinery29 (@Refinery29) April 20, 2015
Speaking on music, no brand is quite as synonymous with weed as Willie Nelson’s. To celebrate 4/20, Nelson released a new single: a duet with Merle Haggard called “It’s All Going to Pot.” He also created a weed-themed Spotify playlist including the new song, Bob Dylan’s “Rainy Day Women #12 & 35,” Cab Calloway’s “Reefer Man” and Peter Tosh’s “Legalize It.”
‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus
In the latest edition of our Confessions series, we hear from one agency exec who says that the “times are tough” excuse for late client payments isn’t cutting it anymore.
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
Without the ability to deliver ads to the 70,000 fans who attend games in-person, the 49ers have had to pivot to focus on digital and social channels.
Member Exclusive‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Marketers and media buyers have said that as long as people are still on TikTok they’ll want to be there, especially as they try to diversify from Facebook and Google.
SponsoredB2B events were broken before the pandemic, their online reinvention is creating positive change
Kim Darling, executive producer, Inbound Farewell lanyards, business cards and branded pens — it’ll be some time before people get their hands on these souvenirs of in-person events again. As the COVID-19 pandemic continues to transform the way people work, buy, sell, socialize and entertain themselves, the global events industry is facing its biggest-ever challenge. […]
‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce
Agency employees and executives say that a feeling of fatigue due to the on-going uncertainty and the need to be always on has set in.
‘A credible voice’: Why Honda is doubling down on esports
Honda has struck deals with Riot Games, pro esports team Team Liquid and Twitch as it looks to maintain its appeal among first-time car buyers.