Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
We may still call it soccer, but the United States appears to finally be falling for the world’s most popular sport. A feisty national team doesn’t hurt. Yesterday’s U.S.-Portugal game — OK, match — was a rollercoaster ride for fans, with an early deficit erased and then followed by a thrilling go-ahead goal, only to have a gut punch in the final minute with an equalizer by Portugal. Brands came along for the ride.
Not all brands were bummed by Portugal’s early goal.
@VW not a great way to sell cars in the USA
— Aaron Allbrooks (@AaronAllbrooks) June 22, 2014
Still, many got excited when the U.S. came back.
Have you ever seen anything like that? #Gooolf #USA! #VWGolfGTI https://t.co/7GlOtraUQD
— Volkswagen USA (@VW) June 22, 2014
Count on Charmin to find a new angle, taking advantage of excitement after Clint “Deuce” Dempsey’s goal that put the U.S. up 2-1.
The Deuce is trending.. seriously twitter? It’s like you’re begging us to chime in.. #tweetfromtheseat
— Charmin (@Charmin) June 23, 2014
OK, let’s not get cocky here now, minty mouth rinse.
A win today against a weakened Portugal side could send the USA into the next round. Somebody pinch us. #WorldCup pic.twitter.com/B6IlaAqnyU
— Listerine Global (@ListerineGlobal) June 22, 2014
Oh dear. Hamburger Helper had no assistance on offer after Portugal’s tying goal in the last minute of extra time.
What. Just. Happened?
— Helper (@helper) June 23, 2014
Wait, Listerine, I thought you were on our side — and what’s with the spelling? Traitor.
#USA thought they were advancing, but that last-second equaliser from #POR means they’ll have to wait. #WorldCup pic.twitter.com/5G1fpRXTgy
— Listerine Global (@ListerineGlobal) June 23, 2014
McDonald’s looked on the bright side — and get in a product plug along the way.
FRY SCORE? Well played, #USMNT. Onward to game 3. #USAvPOR #McdOneGoal pic.twitter.com/r1sRTqKImk
— McDonald’s (@McDonalds) June 23, 2014
Chips Ahoy saw an opportunity for an Oreo moment — and promptly flubbed it like U.S. defenseman Geoff Cameron’s clearing kick that gave Portugal its first goal.
There’s only one way to end such a close game: Sharing a cookie across teams.
#sportsmanship #USMNT #soccer #PassTheLove
— Chips Ahoy (@ChipsAhoy) June 22, 2014
Well, at least we might get free pizza for the deciding game versus Germany.
The #USA scored twice. To celebrate, check back tomorrow for another special promo! #BetterFutbol
— Papa John’s Pizza (@PapaJohns) June 22, 2014
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.