Ends Friday:

Lock in a year of Digiday+ for 35% less.

SUBSCRIBE

Brands get flirty on Twitter for Valentine’s Day

Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?

Here’s a few brands gettin’ it on today. Get a chat room, guys:

Swiffer blows a kiss at IAMS:

 

And at Oldspice:

 

Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:

 

Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:

 

 

Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon: 

 

Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:

 

This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:

 

Charmin. Never one to shy away from cute-but-corny puns:

 

DiGiorno retweeted some fan-made #Tweethearts:

 

Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?

More in Marketing

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.

In Graphic Detail: Why OpenAI’s ad business is still a work in progress

As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.

The AI paradox: Marketers trust AI to buy media, not build brands

Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.