Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Brands get flirty on Twitter for Valentine’s Day

Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?

Here’s a few brands gettin’ it on today. Get a chat room, guys:

Swiffer blows a kiss at IAMS:

 

And at Oldspice:

 

Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:

 

Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:

 

 

Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon: 

 

Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:

 

This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:

 

Charmin. Never one to shy away from cute-but-corny puns:

 

DiGiorno retweeted some fan-made #Tweethearts:

 

Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?

More in Marketing

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.

Retail media strategies

After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media

The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.