for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?
Here’s a few brands gettin’ it on today. Get a chat room, guys:
Swiffer blows a kiss at IAMS:
Dogs aren’t the only ones that will roll over for you, @IAMS. You’ve got me going in circles. #xoxoSweepTrap pic.twitter.com/ZKnd9dULNv
— Swiffer (@Swiffer) February 14, 2014
And at Oldspice:
.@OldSpice youve really got hair that gets results.Looks like we both clean up well on Valentines Day #xoxoSweepTrap pic.twitter.com/ub1AGtzhud — Swiffer (@Swiffer) February 14, 2014
Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:
ToshibaUSA: Our heart grows bigger when you’re around. Happy #valentinesday! @ToshibaUSA https://t.co/tqSc9QDEFJ — Intel (@intel) February 14, 2014
Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:
.@peoplemag Will you accept this rose? (and #BeMineHersheys?) pic.twitter.com/hebkgSymuQ — HERSHEY’S KISSES (@HersheysKisses) February 14, 2014
Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon:
Best. #ValentinesDay. Ever. CC: @Netflix pic.twitter.com/uuhk1Zw4ad — Oreo Cookie (@Oreo) February 14, 2014
Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:
.@OralB: Your love is so powerful. Can I get a hug, love bug? Yours truly, Crest #CharminLoveNotes pic.twitter.com/GA0tPrV6zK — Crest (@Crest) February 14, 2014
This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:
Love. It can be nauseating sometimes. We feel you. Happy Valentine’s Day, regardless. — Pepto-Bismol (@Pepto) February 14, 2014
Charmin. Never one to shy away from cute-but-corny puns:
Hey @DiGiornoPizza OLIVE YOU! #CharminLoveNotes pic.twitter.com/nCzeWKtBcg
— Charmin (@Charmin) February 14, 2014
DiGiorno retweeted some fan-made #Tweethearts:
@DiGiornoPizza, the charming @effjayyy just made you custom #tweethearts. Check it out: pic.twitter.com/JEIWAz7jPG
— Tweethearts (@tweethearts) February 11, 2014
Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?
You’re our favorite dish, @Bourdain! Happy Valentine’s Day! pic.twitter.com/HjS4rPSstw
— Yo Gabba Gabba! (@yogabbagabba) February 14, 2014
More in Marketing
Who is OpenAI’s global head of ads, David Dugan?
Digiday talked to people who’ve known him throughout his career to find out exactly why OpenAI believe he’s the right person for the job.
Google says its AI-powered ads help some brands lift online sales by 80%
ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.