Digiday AI-Powered Planning Strategies:

Join us on July 30 in NYC for a breakfast & panel

APPLY TO ATTEND

Brands get flirty on Twitter for Valentine’s Day

Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?

Here’s a few brands gettin’ it on today. Get a chat room, guys:

Swiffer blows a kiss at IAMS:

 

And at Oldspice:

 

Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:

 

Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:

 

 

Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon: 

 

Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:

 

This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:

 

Charmin. Never one to shy away from cute-but-corny puns:

 

DiGiorno retweeted some fan-made #Tweethearts:

 

Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?

More in Marketing

Brands won this season of ‘Love Island USA’

Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.

reddit

Reddit questions if AI data deals could hurt its ad business

Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.

Digital video ad spending is booming – trust in premium inventory isn’t.

Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.