Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?
Here’s a few brands gettin’ it on today. Get a chat room, guys:
Swiffer blows a kiss at IAMS:
Dogs aren’t the only ones that will roll over for you, @IAMS. You’ve got me going in circles. #xoxoSweepTrap pic.twitter.com/ZKnd9dULNv
— Swiffer (@Swiffer) February 14, 2014
And at Oldspice:
.@OldSpice youve really got hair that gets results.Looks like we both clean up well on Valentines Day #xoxoSweepTrap pic.twitter.com/ub1AGtzhud — Swiffer (@Swiffer) February 14, 2014
Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:
ToshibaUSA: Our heart grows bigger when you’re around. Happy #valentinesday! @ToshibaUSA https://t.co/tqSc9QDEFJ — Intel (@intel) February 14, 2014
Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:
.@peoplemag Will you accept this rose? (and #BeMineHersheys?) pic.twitter.com/hebkgSymuQ — HERSHEY’S KISSES (@HersheysKisses) February 14, 2014
Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon:
Best. #ValentinesDay. Ever. CC: @Netflix pic.twitter.com/uuhk1Zw4ad — Oreo Cookie (@Oreo) February 14, 2014
Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:
.@OralB: Your love is so powerful. Can I get a hug, love bug? Yours truly, Crest #CharminLoveNotes pic.twitter.com/GA0tPrV6zK — Crest (@Crest) February 14, 2014
This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:
Love. It can be nauseating sometimes. We feel you. Happy Valentine’s Day, regardless. — Pepto-Bismol (@Pepto) February 14, 2014
Charmin. Never one to shy away from cute-but-corny puns:
Hey @DiGiornoPizza OLIVE YOU! #CharminLoveNotes pic.twitter.com/nCzeWKtBcg
— Charmin (@Charmin) February 14, 2014
DiGiorno retweeted some fan-made #Tweethearts:
@DiGiornoPizza, the charming @effjayyy just made you custom #tweethearts. Check it out: pic.twitter.com/JEIWAz7jPG
— Tweethearts (@tweethearts) February 11, 2014
Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?
You’re our favorite dish, @Bourdain! Happy Valentine’s Day! pic.twitter.com/HjS4rPSstw
— Yo Gabba Gabba! (@yogabbagabba) February 14, 2014
More in Marketing
The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.
Behind Hoka’s bid to own the NYC marathon’s run-up period
Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.
Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
As more decisions become automated, the value of a control depends on whether publishers can see its effects.