7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Brands get flirty on Twitter for Valentine’s Day

Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?

Here’s a few brands gettin’ it on today. Get a chat room, guys:

Swiffer blows a kiss at IAMS:

 

And at Oldspice:

 

Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:

 

Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:

 

 

Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon: 

 

Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:

 

This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:

 

Charmin. Never one to shy away from cute-but-corny puns:

 

DiGiorno retweeted some fan-made #Tweethearts:

 

Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?

More in Marketing

Backlash grows against AI slop, but marketers remain unfazed

Marketers dismiss the rise of “AI slop” backlash, betting that authenticity and quality will ultimately engage audiences.

A shorter shopping window complicates retail’s already challenging holiday season

This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.

How Reckitt is beating the AI odds with its approach to pilots

Most AI pilots fail miserably. Reckitt’s Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation.