Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?
Here’s a few brands gettin’ it on today. Get a chat room, guys:
Swiffer blows a kiss at IAMS:
Dogs aren’t the only ones that will roll over for you, @IAMS. You’ve got me going in circles. #xoxoSweepTrap pic.twitter.com/ZKnd9dULNv
— Swiffer (@Swiffer) February 14, 2014
And at Oldspice:
.@OldSpice youve really got hair that gets results.Looks like we both clean up well on Valentines Day #xoxoSweepTrap pic.twitter.com/ub1AGtzhud — Swiffer (@Swiffer) February 14, 2014
Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:
ToshibaUSA: Our heart grows bigger when you’re around. Happy #valentinesday! @ToshibaUSA https://t.co/tqSc9QDEFJ — Intel (@intel) February 14, 2014
Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:
.@peoplemag Will you accept this rose? (and #BeMineHersheys?) pic.twitter.com/hebkgSymuQ — HERSHEY’S KISSES (@HersheysKisses) February 14, 2014
Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon:
Best. #ValentinesDay. Ever. CC: @Netflix pic.twitter.com/uuhk1Zw4ad — Oreo Cookie (@Oreo) February 14, 2014
Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:
.@OralB: Your love is so powerful. Can I get a hug, love bug? Yours truly, Crest #CharminLoveNotes pic.twitter.com/GA0tPrV6zK — Crest (@Crest) February 14, 2014
This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:
Love. It can be nauseating sometimes. We feel you. Happy Valentine’s Day, regardless. — Pepto-Bismol (@Pepto) February 14, 2014
Charmin. Never one to shy away from cute-but-corny puns:
Hey @DiGiornoPizza OLIVE YOU! #CharminLoveNotes pic.twitter.com/nCzeWKtBcg
— Charmin (@Charmin) February 14, 2014
DiGiorno retweeted some fan-made #Tweethearts:
@DiGiornoPizza, the charming @effjayyy just made you custom #tweethearts. Check it out: pic.twitter.com/JEIWAz7jPG
— Tweethearts (@tweethearts) February 11, 2014
Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?
You’re our favorite dish, @Bourdain! Happy Valentine’s Day! pic.twitter.com/HjS4rPSstw
— Yo Gabba Gabba! (@yogabbagabba) February 14, 2014
More in Marketing
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Why Dentsu thinks entertainment is the next agency account up for grabs.
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.