Surely you didn’t think brands would take a pass on Halloween as an opportunity to role out scary tweets.
While some focus on the spirit of the festival, others don’t get tired of shameless product placement that makes us squirm. Here are the good, bad and the downright terrifying ones from this Halloween:
You have read the maximum number of free articles.
This content is available exclusively to Digiday+ members.
— Dunkin’ Donuts (@DunkinDonuts) October 31, 2014
Anything on Vine seems to work well these days, and it seems that Dunkin’ Donuts is on cue, with this cute trick-or-treat short story starring donuts.
Getting creative and focusing on the holiday, rather than coming out with a promotion? Classy.
— Converse (@Converse) October 31, 2014
Another Vine video, this one shows a Frankenstein-like experiment on a shoe instead, while creepy music plays in the backdrop. Fun.
Starting to involve them while they’re still young. This is too cute!
Because who wouldn’t love an animated Frankenstein to share with a loved one?
The perfect post for Twitter. And probably very true. Maybe that’s why it’s caught on so well, with even another brand, Chips Ahoy jumping in.
While we appreciate this U.K. brand trying to keep up with an all-American festival, that last-minute costume idea is disastrous.
We appreciate you trying to break conventions here Revlon, but try not promoting your product so obviously next time.
Try a dash of originality and not stating the obvious next time, Century 21.
— KITKAT (@KITKAT) October 31, 2014
We know it’s the day for candy and spooky tips are alright, but must you put a Kit Kat in there EVERYWHERE?
Thanks for recycling an age-old superstition and stating the very obvious. No brownie points for you.
— Audi (@Audi) October 31, 2014
There is probably a sea of a difference between Japanese and American humor, because this makes no sense.
Sign up to get the day’s top stories at 6am eastern.