Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
If a brand doesn’t participate in an emoji-themed hashtag game, what’s the point of being on Twitter?
During the midst of the New York Stock Exchange meltdown, a hashtag took over Twitter called #NewMeaningsForEmojis, where people (and brands) jokingly redefined what the little picture symbols actually meant.
Topsy, a social media analytics firm, measured 3,500 tweets affixed with the hashtag, with seemingly most of them coming from brands. The likely reason being that it’s easy for the social media manager to tweet something witty and non-controversial from their phone without the needs of including elaborate art (see: #LoveWins).
Victoria’s Secret, a clothing company that never misses an opportunity to add an emoji to its tweets, had the most popular tweet with 1,000 favorites.
— Victoria’s Secret (@VictoriasSecret) July 8, 2015
It was all downhill from there. From Charmin to Domino’s, brands tried to relate emoji to their own brand. Let’s take a look:
= Why would you order pizza and not invite me?! #NewMeaningsForEmojis — Domino’s Pizza (@dominos) July 8, 2015
= delivery guy #NewMeaningsForEmojis
— DiGiorno Pizza (@DiGiornoPizza) July 8, 2015
#NewMeaningsForEmojis pic.twitter.com/7PNmAN8Eek
— Nissan (@NissanUSA) July 8, 2015
#NewMeaningsForEmojis — White Castle (@WhiteCastle) July 8, 2015
Burning love for Yankee Candle #NewMeaningsForEmojis
— Yankee Candle Co (@TheYankeeCandle) July 8, 2015
= #emojiscience = @BillNye doing #emojiscience #NewMeaningsForEmojis https://t.co/RuomrpBex4 — General Electric (@generalelectric) July 8, 2015
#NewMeaningsForEmojis Watch me whip whip Now watch me nae nae
— Four Loko (@fourloko) July 8, 2015
= All those feelings you have for Perrier. #NewMeaningsForEmojis
— Perrier (@Perrier) July 8, 2015
= Hangry. #NewMeaningsForEmojis
— FreshDirect (@FreshDirect) July 8, 2015
= How to use #car2go to have an awesome night out on the town. #NewMeaningsForEmojis
— car2go Brooklyn (@car2goBklyn) July 8, 2015
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.