Brands cash in on the #blizzardof2015
A crippling and “historic” snowstorm appears set to bear down on most of the Northeast this week — a fact that has not escaped the attention of brands on Twitter. But before you prepare your workplace exit strategies, rush to the supermarkets for supplies and break out your Slankets, check out the smart, the servicey and the just plain stupid from brands on Twitter today:
The pizza purveyor tends to get social media right (with one notably regrettable exception). This brand-on-brand action is a little cute and a little pandering, but they clearly know their audience.
— DiGiorno Pizza (@DiGiornoPizza) January 26, 2015
A nation in the throes of “Game of Thrones” withdrawal sees what you did there, car company.
A very savvy marketing maneuver on behalf of Orbitz. One problem though: storm-slammed cities are seeing flight cancelations in droves. Saving for future flights is nice and all, but for now we’ll have to settle for a Mexico of the mind.
Clearly this isn’t a stock photo or hackneyed Photoshop job. Sony appears to actually live up to its “always ready” claim with this one.
A bit of a stretch here: It’s hardly house painting season. Still, this is a decent sentiment and serves equally to promote its “Snowfall” line of paint.
This is a great tip from an organization that does excellent work. Bonus points for the proper deployment of multiple relevant hashtags.
A helpful reminder from CVS to stock up. Though we can think of a few “essentials” glaringly omitted from this roundup. We might be talking about beer and other boredom, um, prophylactics.
— CVS/pharmacy (@CVS_Extra) January 26, 2015
Often at the top of its social media game, Chobani tweets this drool-worthy recipe for all of us future shut-ins.
A botched attempted at making light of a botched hashtag. Self-aware, maybe. But mostly an awkward and, well, not especially germane to blizzard life.
At least the shoemonger has moved on from trolling and being blatantly offensive. Sad that plain old groan-inducing puns mark an improved look, though.
Using a massive pop-culture hit is a good look and on brand — especially for a youth-oriented network. But using last year’s massive pop-culture hit? More AARP than MTV.
How Roblox is paving the way for a new era of branded gaming
Roblox is still in its infancy as a marketing tool. But over the last two years, the number of brands and retailers on Roblox has grown dramatically.
‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year
With Black Friday and Cyber Monday nearing, text messaging is becoming a more common marketing channel for direct-to-consumer brands.
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities.
SponsoredPublishers will lead the charge as cookie-less advertising becomes the norm
Steve Wing, managing director, EMEA, Magnite As the advertising industry moves closer to a cookieless world — one in which browserless environments including connected TV (CTV) and mobile in-app are an increasingly large part of ad budgets — publishers will have an increasingly important role in developing the future of identity. Segment creation and identity […]
Member Exclusive‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause
Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around.
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
The accelerated shift of consumer shopping to e-commerce and the expected surge of online holiday retail, has led to earlier Black Friday and Cyber Monday advertising.