Brands cash in on the #blizzardof2015
A crippling and “historic” snowstorm appears set to bear down on most of the Northeast this week — a fact that has not escaped the attention of brands on Twitter. But before you prepare your workplace exit strategies, rush to the supermarkets for supplies and break out your Slankets, check out the smart, the servicey and the just plain stupid from brands on Twitter today:
The pizza purveyor tends to get social media right (with one notably regrettable exception). This brand-on-brand action is a little cute and a little pandering, but they clearly know their audience.
— DiGiorno Pizza (@DiGiornoPizza) January 26, 2015
A nation in the throes of “Game of Thrones” withdrawal sees what you did there, car company.
A very savvy marketing maneuver on behalf of Orbitz. One problem though: storm-slammed cities are seeing flight cancelations in droves. Saving for future flights is nice and all, but for now we’ll have to settle for a Mexico of the mind.
Clearly this isn’t a stock photo or hackneyed Photoshop job. Sony appears to actually live up to its “always ready” claim with this one.
A bit of a stretch here: It’s hardly house painting season. Still, this is a decent sentiment and serves equally to promote its “Snowfall” line of paint.
This is a great tip from an organization that does excellent work. Bonus points for the proper deployment of multiple relevant hashtags.
A helpful reminder from CVS to stock up. Though we can think of a few “essentials” glaringly omitted from this roundup. We might be talking about beer and other boredom, um, prophylactics.
— CVS/pharmacy (@CVS_Extra) January 26, 2015
Often at the top of its social media game, Chobani tweets this drool-worthy recipe for all of us future shut-ins.
A botched attempted at making light of a botched hashtag. Self-aware, maybe. But mostly an awkward and, well, not especially germane to blizzard life.
At least the shoemonger has moved on from trolling and being blatantly offensive. Sad that plain old groan-inducing puns mark an improved look, though.
Using a massive pop-culture hit is a good look and on brand — especially for a youth-oriented network. But using last year’s massive pop-culture hit? More AARP than MTV.
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.
As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020.
Member Exclusive‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
Agency employees and execs say agencies need to do more than make statements to be better for Black employees.
SponsoredFour ways to adapt to the changing publisher ecosystem in 2020
By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly […]
‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
Media buyers say that supply chain hiccups have caused them to pause or significantly reduce media spending anywhere from two weeks to five weeks for some DTC brands low on product inventory.
Beyond remote work: Bringing serendipity back to the office
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Kai Micah Mills had been working in a different state from his work partner for years. More recently, though, his partner, Ben Adamsky, made the move […]