Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!
The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:
Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.

Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.
Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.

Begging for it. If you have to ask, you’re doing something wrong.

Making basic sense shouldn’t be so hard, but for some brands, it is.

Image via Shutterstock
More in Marketing
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.
