AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

Should You Tweet This? 5 Handy Flow Charts

Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!

The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:

Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.
Brand Flow Chart real time

Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.

hijack

Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.
Did you mention feces

Begging for it. If you have to ask, you’re doing something wrong.
Please RT

Making basic sense shouldn’t be so hard, but for some brands, it is.
Brand Flow Chart coherent 2

 

Image via Shutterstock

More in Marketing

Inside the brand and agency scramble for first-party data in the AI era

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.