Thinking like an independent agency

Join us in NYC this Thursday, July 23 from 5-8 p.m.

RSVP

Should You Tweet This? 5 Handy Flow Charts

Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!

The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:

Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.
Brand Flow Chart real time

Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.

hijack

Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.
Did you mention feces

Begging for it. If you have to ask, you’re doing something wrong.
Please RT

Making basic sense shouldn’t be so hard, but for some brands, it is.
Brand Flow Chart coherent 2

 

Image via Shutterstock

More in Marketing

Five things the World Cup taught marketers about creators 

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.

Walmart reveals soccer fans’ World Cup shopping habits

New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.