Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!
The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:
Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.

Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.
Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.

Begging for it. If you have to ask, you’re doing something wrong.

Making basic sense shouldn’t be so hard, but for some brands, it is.

Image via Shutterstock
More in Marketing
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules
OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.
TikTok now has a seat next to Amazon and Walmart in RFPs
TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.
Walmart executives see the promise of AI, but also the costs
Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.
