Join us Sept. 14-16 in Miami to connect with top publishing leaders
Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!
The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:
Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.
Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.
Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.
Begging for it. If you have to ask, you’re doing something wrong.
Making basic sense shouldn’t be so hard, but for some brands, it is.
Image via Shutterstock
More in Marketing
Target’s new beauty selection has almost no Black-owned brands
Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.