SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Should You Tweet This? 5 Handy Flow Charts

Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!

The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:

Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.
Brand Flow Chart real time

Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.

hijack

Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.
Did you mention feces

Begging for it. If you have to ask, you’re doing something wrong.
Please RT

Making basic sense shouldn’t be so hard, but for some brands, it is.
Brand Flow Chart coherent 2

 

Image via Shutterstock

More in Marketing

P&G bets big on retail integration as CPGs question incrementality

As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”

In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.

TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built

Vita Coco treats TikTok uncertainty as a cost of doing business, not a reason to leave.