7 Excellent Brand Hacks

A giant golden bazooka is not the first place you’d go looking for a Chanel logo. But that’s part of the fun for Los Angeles artist Peter Gronquist, who has designed a lethal line of killer branded luxury products. And he’s not alone in his brand-hacking antics: Artists and designers from all over the world have take it upon themselves to repurpose brands, re-imagine logos and redesign products to their liking and, in some cases, inventing completely new (and completely unofficial) products.

Here’s a sampling of our favorite brand hacks:

Louis CK One




In a pretty smart twist on CK One, this Tumblr riffs on both the fashion brand and the popular comedian through a series of fake ads combining the two. It even includes a billboard featuring Louis CK’s paunch protruding over his jeans.

Tic Tac Dynamite and a Pampers Blow Horn



What does dynamite have to do with Tic Tacs or a blow horn have to do with Pampers? We’re not sure either. But these prototypes from Russian designer “Kalimul” are pretty funny.

Oreo Manhole Cover and Louis Vuitton Waffle Maker 



On the streets, an Oreo manhole cover might resemble the cookie but underneath it, lurks raw sewage. Gross! Let there be waffles, instead. Los Angeles-based designer Andrew Lewicki fabricated both the manhole cover and that fully functional Louis Vuitton-patterned waffle maker.

High-Fashion Weapons



These two weapons, a Fendi chainsaw and a Chanel bazooka, by Los Angeles-based artist Peter Gronquist are clearly for people who would kill for fashion. Gronquist has created an entire arsenal of lethal luxury sculptures out of once-functional guns.



More in Marketing

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.

GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses

GoDaddy is moving away from its quintessential sports-related spots to focus on small businesses and entrepreneurs, according to CMO Fara Howard.


Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come.