14 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Hotel Gives Perks to Instagram Influencers

If you are an Instagram pro, then pack your bags for Sydney.

A boutique hotel in Australia’s most populous city is courting photographers on the platform to take snaps of its renovated digs in exchange for one free night.

Called 1888 Hotel, it was built the year in its moniker and then revamped and relaunched this year with a modern style and attention to design details. In an effort to promote its new space — the hotel features exposed brick walls, original Iron Bark Beams, recycled timber work stations, bespoke furniture, and artwork by Australian artists according to its website —  1888 Hotel is offering two ways for Instagrammers to win a free overnight stay.

First, If you have more than 10,000 followers on Instagram, all you have to do is follow 1888 Hotel on Instagram @8hotels and email media@8hotels.com with your personal information to book a free night at the hotel. Alternately, guests who Instagram photos of their stay and use the hashtag #1888Hotel are  automatically entered to win a free night. Each month, we look at the pictures and choose the most creative one.

If you aren’t up to 10,000 followers, you better start upping your Instagram game.

Screen Shot 2013-09-16 at 12.00.15 PM

Image via 1888 Hotel

More in Marketing

By the numbers: Wall Street’s tough assessment of ad tech

Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?

CMOs are struggling to link AI visibility with sales

Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.

Lifestyle brand Stanley 1913 adapts its marketing for the AI search era

The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.