Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
If you are an Instagram pro, then pack your bags for Sydney.
A boutique hotel in Australia’s most populous city is courting photographers on the platform to take snaps of its renovated digs in exchange for one free night.
Called 1888 Hotel, it was built the year in its moniker and then revamped and relaunched this year with a modern style and attention to design details. In an effort to promote its new space — the hotel features exposed brick walls, original Iron Bark Beams, recycled timber work stations, bespoke furniture, and artwork by Australian artists according to its website — 1888 Hotel is offering two ways for Instagrammers to win a free overnight stay.
First, If you have more than 10,000 followers on Instagram, all you have to do is follow 1888 Hotel on Instagram @8hotels and email media@8hotels.com with your personal information to book a free night at the hotel. Alternately, guests who Instagram photos of their stay and use the hashtag #1888Hotel are automatically entered to win a free night. Each month, we look at the pictures and choose the most creative one.
If you aren’t up to 10,000 followers, you better start upping your Instagram game.
Image via 1888 Hotel
More in Marketing
In Graphic Detail: CMOs at a crossroads of power and proof
CMOs are closing out another year defined by churn and shifting ground.
As Black Friday nears, fake apologies from brands are all over Instagram
Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They’re apologizing for their products being too good.
Amid economic pressure, brands usher in Black Friday by trimming deals
While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.