Digiday AI-Powered Planning Strategies:

Join us on July 30 in NYC for a breakfast & panel

APPLY TO ATTEND

Hotel Gives Perks to Instagram Influencers

If you are an Instagram pro, then pack your bags for Sydney.

A boutique hotel in Australia’s most populous city is courting photographers on the platform to take snaps of its renovated digs in exchange for one free night.

Called 1888 Hotel, it was built the year in its moniker and then revamped and relaunched this year with a modern style and attention to design details. In an effort to promote its new space — the hotel features exposed brick walls, original Iron Bark Beams, recycled timber work stations, bespoke furniture, and artwork by Australian artists according to its website —  1888 Hotel is offering two ways for Instagrammers to win a free overnight stay.

First, If you have more than 10,000 followers on Instagram, all you have to do is follow 1888 Hotel on Instagram @8hotels and email media@8hotels.com with your personal information to book a free night at the hotel. Alternately, guests who Instagram photos of their stay and use the hashtag #1888Hotel are  automatically entered to win a free night. Each month, we look at the pictures and choose the most creative one.

If you aren’t up to 10,000 followers, you better start upping your Instagram game.

Screen Shot 2013-09-16 at 12.00.15 PM

Image via 1888 Hotel

More in Marketing

Walmart reveals soccer fans’ World Cup shopping habits

New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.

Brands won this season of ‘Love Island USA’

Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.