Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

Distillers jump on #BourbonSummit after Obama conference

Real-time marketing has another moment in the sun. And what goes better with sun than spiked lemonade?

Wednesday afternoon, President Barack Obama said he’d enjoy sharing some Kentucky bourbon with Sen. Mitch McConnell, the Kentuckian who was re-elected in Tuesday’s midterms and is expected to become leader of a Republican-controlled Senate next year.

Since Obama plans to be spending more time with both McConnell and House speaker John Boehner soon, he said bourbon might be the only way Congress and the White House will be able to reach across the aisle to get some work done.

Bourbon companies were quick to jump on board. Within an hour of the comment, Topsy recorded more than 100 tweets hashtagged #BourbonSummit, and 200 tweets hashtagged #Bourbon.

A few highlights for now as the list is certain to grow.

Kentucky Bourbon Trail, a tour purveyor, got patriotic

The Distilled Spirits Council, a national trade association, is ready

The twitter account for the Kentucky Distillers’ Association got artistic.

Whiskey recommendation app Distiller wants to get in on the act, too

Wild Turkey, you got this.

More in Marketing

Marketers are using AI search concerns to argue for higher media budgets

Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.

In Graphic Detail: Inside the scramble to measure a brand’s AI visibility

Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.

Electronic Arts is bundling its games to make a bigger pitch to advertisers

The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.