Distillers jump on #BourbonSummit after Obama conference

Real-time marketing has another moment in the sun. And what goes better with sun than spiked lemonade?

Wednesday afternoon, President Barack Obama said he’d enjoy sharing some Kentucky bourbon with Sen. Mitch McConnell, the Kentuckian who was re-elected in Tuesday’s midterms and is expected to become leader of a Republican-controlled Senate next year.

Since Obama plans to be spending more time with both McConnell and House speaker John Boehner soon, he said bourbon might be the only way Congress and the White House will be able to reach across the aisle to get some work done.

Bourbon companies were quick to jump on board. Within an hour of the comment, Topsy recorded more than 100 tweets hashtagged #BourbonSummit, and 200 tweets hashtagged #Bourbon.

A few highlights for now as the list is certain to grow.

Kentucky Bourbon Trail, a tour purveyor, got patriotic

The Distilled Spirits Council, a national trade association, is ready

The twitter account for the Kentucky Distillers’ Association got artistic.

Whiskey recommendation app Distiller wants to get in on the act, too

Wild Turkey, you got this.

https://digiday.com/?p=94719

More in Marketing

Q1 ad rundown: there’s cautious optimism amid impending changes

The outlook for the rest of the year is a tale of two realities.

WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.

Here’s how some esports orgs are positioning themselves to withstand esports winter

Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.