Distillers jump on #BourbonSummit after Obama conference
Real-time marketing has another moment in the sun. And what goes better with sun than spiked lemonade?
Wednesday afternoon, President Barack Obama said he’d enjoy sharing some Kentucky bourbon with Sen. Mitch McConnell, the Kentuckian who was re-elected in Tuesday’s midterms and is expected to become leader of a Republican-controlled Senate next year.
Since Obama plans to be spending more time with both McConnell and House speaker John Boehner soon, he said bourbon might be the only way Congress and the White House will be able to reach across the aisle to get some work done.
Bourbon companies were quick to jump on board. Within an hour of the comment, Topsy recorded more than 100 tweets hashtagged #BourbonSummit, and 200 tweets hashtagged #Bourbon.
A few highlights for now as the list is certain to grow.
Kentucky Bourbon Trail, a tour purveyor, got patriotic
We are ready to serve our country and help with the #Bourbon summit with Pres. Obama and Sen. McConnell pic.twitter.com/S92iHBFags
— KentuckyBourbonTrail (@kybourbontrail) November 5, 2014
The Distilled Spirits Council, a national trade association, is ready
#BourbonSummit We’re ready, corner of 13th & Eye pic.twitter.com/3aGfRy8dvC — DISCUS (@DistilledSpirit) November 5, 2014
The twitter account for the Kentucky Distillers’ Association got artistic.
.@KyDistillers says cheers to #Bourbonsummit between @BarackObama and @Team_Mitch #Bourbon https://t.co/2dTKEK5i4Y pic.twitter.com/oFkosLJ2T1 — Gregory Hall (@gregoryahall) November 5, 2014
For a true #Bourbonsummit, you must hold it in #Kentucky. This looks like a good spot. @kybourbontrail pic.twitter.com/QafAGaDC0n — KY Distillers’ Assoc (@KyDistillers) November 5, 2014
Whiskey recommendation app Distiller wants to get in on the act, too
@mitchellreports we could easily recommend a bottle or two for the #BourbonSummit
— Distiller (@drinkdistiller) November 5, 2014
Wild Turkey, you got this.
.@McConnellPress @BarackObama happy to help. We rec Wild Turkey. Great bourbon has always brought Americans together. pic.twitter.com/mJuKjsKMfw
— Wild Turkey (@WildTurkey) November 5, 2014
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need
During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation.
Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era
Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.