Who says football helmets have to be made for football players? Not Bloomingdale’s.
In support of the NFL Foundation, and in collaboration with the The Council of Fashion Designers of America, Bloomingdale’s has enlisted popular designers like Vince Camuto, Donna Karan, Cynthia Rowley and Kenneth Cole to create a line of fuzzy and/or jewel-encrusted football helmets in celebration of Super Bowl XLVIII. In total, 48 different helmet designs went up for bidding mid-January. All of the proceeds from these helmets will be donated to the NFL Foundation, which is devoted to “improving the health and safety of sports, youth football and the communities in which we live.”
Interested fashionistas are encouraged to pin their favorite helmet on Pinterest, or use the site’s Twitter or Facebook buttons to tweet out their designer allegiance along with the hashtag, #fashiontouchdown.
If you have the dough to actually place an auction bid, you can go to the NFL Auctions page and put down a $25 increment to a minimum bid of $248. Beware, some of the helmets have escalated to more than $2,000 already. Too rich for your blood? You can always just drool in front of the Bloomingdale’s window (where the helmets will be displayed) on 59th Street until Feb. 4, when the auction ends.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.