9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Billy Eichner blasts Capital One ad for ripping off his show

Comedian Billy Eichner is acting more irritated than normal. At issue is a new Capital One ad that has the comedian claiming the bank has “ripped off” his show, “Billy on the Street.”

The ad in question, seen below, imitates his style of accosting strangers in the street with pop culture questions and quizzing them. In this case, however, it’s hosted by comedian Ross Matthews who asks people about the benefits of Capital One credit cards and closely mimics Eichner’s frantic mannerisms.

Eichner took notice, accusing the brand for stealing his format that he’s turned into a popular cable show on truTV, pointing people to a typical segment of his. “Yet another Billy on the Street ripoff. I usually ignore but this one is SHAMELESS and PATHETIC. (And not funny),” he tweeted.

He later took a shot at Matthews and Capital One, using more pointed words:

Matthews responded, noting that man-on-the-street style interviews aren’t exclusively under Eichner’s jurisdiction:

Eichner’s fans took notice too, slinging similar comments towards the brand and Matthews. “Do you love Billy on the Street? Do you wish it was turned into a shitty commercial? Have we got news for you!,” a fan tweeted at Capital One. Another mused: “Hacky ripoff.”

Capital One didn’t respond for comment about Eichner’s accusations.

More in Marketing

Mars wants to future proof impulse buys as AI is poised to take over more grocery runs

Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.

TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers

TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.

OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad

OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.