In bid for transparency, Gap releases global factory lists

Gap Inc. announced Thursday that it is releasing a list of global factories that produce clothing across its six brands — including Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix — in a push for increased transparency.

The initiative comes on the heels of fellow retailers that have also started to publicly share factory lists, most recently UK-based Marks & Spencer and Belgium-based C&A. The move marks an evolution for Gap Inc., which was previously hesitant to reveal its factory lists for fear of competition.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=197594

More in Marketing

Danone takes cues from pharma marketing as GLP-1 changes American appetites

Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing.

Parent co. of TJ Maxx, Marshalls brushes off tariff concerns with ‘plenty of merchandise’

TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call.

Digiday+ Research: Marketers plan less upfront spending this year

Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year.