In bid for transparency, Gap releases global factory lists

Gap Inc. announced Thursday that it is releasing a list of global factories that produce clothing across its six brands — including Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix — in a push for increased transparency.

The initiative comes on the heels of fellow retailers that have also started to publicly share factory lists, most recently UK-based Marks & Spencer and Belgium-based C&A. The move marks an evolution for Gap Inc., which was previously hesitant to reveal its factory lists for fear of competition.

To read the rest of this story, please visit Glossy.

More in Marketing

Beverage brands update Dry January marketing based on changing consumer habits

Today, people generally seek balance when pursuing their personalized wellness goals in a new year.

Mythbuster: What AI is not about to do in advertising

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do — and what they will not be trusted to touch.