Beyond the product, luxury shopping is defined by the special touches that make a customer feel pampered while paying a steep price. A glass of champagne, an attentive associate and a pristine presentation are the cherries on top of the exchange in-store that make it a luxury experience.
Online, those human touches vanish. Most luxury brands — still, astonishingly, not all — have accepted that they can’t sit out on e-commerce, and top digital luxury brands are getting creative by adding specialized touches to their online stores.
To read the rest of this article, please visit Glossy.
More in Marketing
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
Digiday+ Research looks at how digital startups electrolyte drink mix brand Liquid I.V., energy drink brand Lucky Energy and olive oil brand Graza are building up brand love with IRL event activations to better position themselves for retail expansion.
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands.
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.