Join us Sept. 14-18 in Miami to connect with top publishing leaders
If you’re a Capital One customer, an alert from the bank no longer just means there could be fraud on your account. It could actually mean the bank is trying to tell you that your cable company has increased the charges — and your bill has gone up.
Capital One’s Second Look program, a service the bank offers to monitor customer spending habits, can give detailed insights into expense patterns of customers, beamed through push notifications. It’s all part of a trend towards personalizing the customer experience. As data analytics technologies advance, banks and personal finance startups are using customer behavior data to tailor product recommendations and offer insights about spending behavior. They’re also looking at how customers engage with the content that’s presented — for example, how long they spend reading a blog post — to figure out how to improve the customer experience.
Read the full story on tearsheet.co
More in Marketing
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.