Join us Sept. 14-16 in Miami to connect with top publishing leaders
If you’re a Capital One customer, an alert from the bank no longer just means there could be fraud on your account. It could actually mean the bank is trying to tell you that your cable company has increased the charges — and your bill has gone up.
Capital One’s Second Look program, a service the bank offers to monitor customer spending habits, can give detailed insights into expense patterns of customers, beamed through push notifications. It’s all part of a trend towards personalizing the customer experience. As data analytics technologies advance, banks and personal finance startups are using customer behavior data to tailor product recommendations and offer insights about spending behavior. They’re also looking at how customers engage with the content that’s presented — for example, how long they spend reading a blog post — to figure out how to improve the customer experience.
Read the full story on tearsheet.co
More in Marketing
Target’s new beauty selection has almost no Black-owned brands
Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.