for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If you’re a Capital One customer, an alert from the bank no longer just means there could be fraud on your account. It could actually mean the bank is trying to tell you that your cable company has increased the charges — and your bill has gone up.
Capital One’s Second Look program, a service the bank offers to monitor customer spending habits, can give detailed insights into expense patterns of customers, beamed through push notifications. It’s all part of a trend towards personalizing the customer experience. As data analytics technologies advance, banks and personal finance startups are using customer behavior data to tailor product recommendations and offer insights about spending behavior. They’re also looking at how customers engage with the content that’s presented — for example, how long they spend reading a blog post — to figure out how to improve the customer experience.
Read the full story on tearsheet.co
More in Marketing
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.