BankMobile has launched a content marketing website called Paradigm Money to help customers navigate personal finance.
The site, which launched this month, includes news, opinion pieces, interviews and advice.
“We focus on the mindset of money,” said Ash Exantus, BankMobile’s director of financial education. “We wanted to create a site that was independent from the bank that’s not promoting our products or services, but as a place other people can go for financial news and financial literacy.”
The three-year-old digital bank is the latest financial brand to launch an online magazine, following Acorns and Santander; it wants to draw visibility to the human faces behind the company and in some cases, offer readers its own employees’ perspective on personal finance and topics in the news.
More in Marketing
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.
Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow.
Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
The marketing power of an experience like “Nextworld” is that it allows Roblox to maintain fans’ levels of interest in films and television shows between releases.