Bae, is your social media strategy on fleek?

A dizzying number of brands, from Taco Bell to Stouffer’s to Seamless, are attempting to sound less like Fortune 500 companies and more like your 14-year-old nephew, at least on social media.

According to data crunched by Brandwatch, there have been nearly 17,000 mentions by brands and consumers of the word “bae” or “fleek” online. Among the culprits tweeting the #bae hashtag: Taco Bell, Burger King, Chili’s and Applebee’s to name just a few.