Great Scott! Live Tweeting “Back to the Future” for a Cause

Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little earlier than scheduled – and, naturally, they’re tweeting about it.

The Hill Valley Project is a new, fun Twitter project from Gavin Fox, Martin Rose and Tom Hartshorn – creative directors at Poke, Mother London and Nation, respectively. They’ve taken it upon themselves to bring the cult classic film into the present by creating Twitter accounts for all of the main characters and having them tweet everything that happens in the film, “as it happened, in real time.” All of the characters tweets are pulled into the fictional town’s feed.

According to Fox, the idea came from Hartshorn’s similar project a few years ago, which recreated “Home Alone” on Twitter. Because they all love “Back to the Future,” they decided to give it the same real-time social media treatment.

The trio will keep tweeting throughout the week to recreate the whole story as Marty et al. experienced it.

“We have written out 1208 tweets, all in Twitter style, complete with hashtags, Twitpics, video links and a few surprises along the way,” explained Fox, who is not related to Michael J. Fox, the film’s star.

While The Hill Valley Project site makes clear it’s not affiliated with the Michael J. Fox Foundation for Parkinson’s Reasearch, the ad creatives do hope the foundation takes notice and maybe uses this project for some good. The actor was diagnosed with the disease in 1991.

“We’re really inspired by the Michael J. Fox Foundation — they’re trying to accelerate the process of bringing medicine to market by concentrating on one crucial part of the process where they know they can make a real difference,” said Fox.

“As the site says, we don’t have any affiliation with them, we just felt like this would be a great platform to give them some attention. We have contacted them since with no response — Michael’s new sitcom aired last night so they’re kind of busy right now. We really hope they see it and like the idea.”

Right now, the characters are still at the the beginning of the story — McFly (@_M4rtyMcFly), is getting in trouble with Mr. Strickland (@_MrStrickland).

But follow along as the future unfolds.

Screen Shot 2013-10-25 at 10.25.01 AM

Image via Flickr

More in Marketing

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’

As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie.

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents

The medical apparel brand will be first sponsor of live a heart-rate feature at Paris Games.

Why gaming venture capital funding is down in Q2 2024

After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million