Inside ‘The Awesome World of Advertising’

The Awesome World of Advertising is a Tumblr blog that features painfully funny comics about working at an ad agency. The agency creative who writes it remains anonymous. But Digiday recently spoke with the artist to find out more about the inspiration for the comics, what the best and worst parts of agency life are, what about the agency model needs to change and more. The result is a look inside the good, the bad and the ugly of the  not-actually-always-awesome world of advertising. Excerpts:

Why write this Tumblr?
The people that work in advertising are very funny in a strange way. I was just trying to make fun of something stupid that happened at work and emailed it to a few coworkers. One of them, actually a collaborator on the project, suggested I start a Tumblr page. I didn’t even know what Tumblr really was. I just thought it would be cool to have them all in one place.

Do people you work with know this is your Tumblr? 
I still try to keep it somewhat secret. I got in trouble a couple times for making fun of work stuff, so that’s also why I try to keep it on the down low. I just think what we are doing shouldn’t be taken so seriously. I like the idea of this being anonymous because in advertising everybody tries to chase credit for this and that, being recognized at all costs and claiming stuff all the time. I like that this is just there, on the Internet. Recently someone emailed me to ask me if they could use the comics for an internal presentation, and it turned out we worked for the same company. That was funny.